À propos de Maxime
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Capacité professionnelle complète
Expériences
- Andy StudioData & Analytics LeadHIGH TECHoctobre 2024 - Aujourd'hui (1 an et 8 mois)Londres, Royaume-UniBuild & scale the marketing data platform in Big Query; integrate Ads (Google/Bing/Meta), Operations (Zendesk, Brevo,Aircall), Tech (MongoDB), and Billing (DynamoDB) using mainly DBT, N8N & Dataform.Lead two Data Engineers & 1 Power BI developper; deliver ready-to-use, normalized datasets and automated dashboardsfor Acquisition, KPI tracking, Ops, and Tech performance.Establish GDPR-compliant governance, integrity monitoring, and security protocols; enable self-serve analytics with strongdocumentation and training.
- L'OréalData Analyst / EngineerLUXEseptembre 2020 - septembre 2024 (4 ans)Paris, FranceProduct Management & Analytics (CDMO Europe)Managed end-to-end product lifecycle for a Media & Influence analytics platform serving 700-1000 users across Europe.Created a unified reporting tool combining online/offline media spend and performance analytics.Built a CRM-driven influencer performance tracker, gaining 550+ active users per week.Marketing Mix Modelling - BETiq (Budget: >£1M)Accelerated data preparation and remodelling for offline and financial channels in collaboration with Europe's BetIQ DPOs.Enhanced the delivery speed of strategic insights through efficient zone-level data management.Search & E-commerce Analytics (Budget: ~£100k; Annual savings: £150-200k)Delivered analytics solutions optimizing internal website search and Amazon media spend.Significantly improved ROI by uncovering key budget efficiencies.MARIO — Master Data Request & Incident Orchestra (Budget ≈€280k; estimated savings ≈€650k–€750k/month):• deployed a global master-data platform adopted by 7+ departments, resolving 1,000+ incidents/month and reducingresolution time by 40% via GenAI-assisted logging and routing.Internal Product Search EngineDeveloped an advanced internal search tool extracting 450+ product attributes across marketing, packaging, supply chain,and sales. Became L’Oréal’s most-used analytical tool in 2023, serving 1,000+ active users via a Power BI interface and SQLbackend
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Formations
- IngénieurEstaca2019Ingéniérie spécialisée en méchanique & systèmes
- Master spécialiséDauphine2025Econométrie