Maylis Chollet

- Planning communication activities for the overall IRF events, initiatives;

- Creating communication content for social media and mailers to engage external audience;

- Streamlining procedures to ensure an effective organisation and roll-out of events - Managing the entire process for the creation and delivery of the IRF monthly newsletter;

- Designing visuals for social media and digital communications;

- Creating promotional campaigns for IRF events, webinars, services and product launches (email, LinkedIn, Facebook and Twitter);

- Event management support, including creation of sponsorship packages;

- Managing website content.

Responsible for the organisation of the European external events and webcasts for the Career Products business in Europe and the promotion of our Career Products using direct and digital marketing activities.

My responsibilities included:

- Managing a team of 5 people (designers and marketers) and providing guidance to support the strategy.

- Events management: organising Mercer Career most important EMEA conference for compensation & benefits professionals and Mercer's Expatriate Management Conference (over 200 participants - budget;200'000€) . It includes activities such as: building the agenda, finding and connecting with the speakers, external and internal promotion to our clients and prospects (coordinating email campaign, hardcopy mailer, online ads, social media, call campaign), networking activities for delegates, post event communications, providing content for the conference app, venue search, budget management.

- HR Tech Congress Platinum sponsorship (4000 visitors) and two-day events organisation for existing Mercer clients (30-40 participants)

- Product launch: product description, marketing strategy, internal and external promotion.

- Business development: working with the business to develop, execute and track marketing/sales campaigns.

- Execution: using a mix of channels including web, events, digital, PR, social media and e-marketing.

- Delivering objectives: using Salesforce and Marketo to generate and nature leads, turning interest into business opportunities and revenue.

- Campaign tracking: measuring the outcome of marketing and sales initiatives to inform future campaigns.

- Effective communication: creating communications to engage internal and external audiences, videos and thought leadership pieces creation.

- Working effectively: liaising with a number of internal and external functions to produce marketing

- Project management: working simultaneously on a number of projects and ensuring on time delivery and high standards.

- Event management: organising Mercer Talent most important EMEA conference for compensation & benefits professionals (over 200 people - budget of 200'000€). It includes activities such as: building the agenda, finding and connecting with the speakers, external and internal promotion to our clients and prospects (coordinating email campaign, hardcopy mailer, online ads, call campaign), networking activities for delegates, post event communications, providing content for the conference app, venue search, budget management.

- Product launch: product description, marketing strategy, internal and external promotion.

- Business development: working with the business to develop, execute and track marketing/sales campaigns.

- Execution: using a mix of channels including web, events, digital, PR, social media and e-marketing.

- Delivering objectives: using Salesforce and Marketo to generate and nature leads, turning interest into business opportunities and revenue.

- Campaign tracking: measuring the outcome of marketing and sales initiatives to inform future campaigns.

- Effective communication: creating communications to engage internal and external audiences.

- Working effectively: liaising with a number of internal and external functions to produce marketing campaigns.

- Project management: working simultaneously on a number of projects and ensuring on time delivery and high standards.

- Copy/ghost writing: drafting content for monthly and quarterly newsletters, announcements and product descriptions (internally and externally).