Mayo Todorovic

UX Strategy and Experience Design lead across complex and multi-stakeholder digital ecosystems, driving product, service and platform transformation Provided strategic and operational UX leadership in cross-functional teams, ensuring alignment between business, engineering, and design UX SPOC for AI transformation, leading UX capability building, tooling evaluation, and AI-driven design and research adoption Defined and scaled design systems, including governance models, enablement structures, and organization-wide rollout strategies Developed UX and platform strategies translating business objectives into coherent experience visions and end-to-end journeys Designed and delivered consistent end-to-end UX and UI solutions informed by user research and stakeholder insights

Led UX across the Editor Engagement & Growth portfolio (8–10 product initiatives), defining UX priorities, resource planning and strategic direction. Drove UX research for editor onboarding, translating insights into product strategy and measurable experience improvements. Partnered with product and engineering leadership to define UX strategy, contribute to OKRs and align user, business and editorial needs. Coached cross-functional teams in user-centred product development and Design Thinking practices. Led end-to-end experience design for complex editorial workflows and mentored junior UX designers within a distributed European team.

Led the design process from concept to execution, including user research, customer experience, wireframing, prototyping, visual design, and interaction design. Planned and facilitated discovery, ideation and stakeholder alignment workshops using Design Thinking methods. Directed end-to-end UX across design thinking, research, requirements, interaction design, prototyping, and accessibility for projects including the NHS COVID-19 App. Coordinated delivery across multidisciplinary project teams and coached designers. Conducted mixed-method user research to identify user needs, business opportunities and product risks.