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Michael BrandtMB

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À propos de Michael

I didn't start my career in a consulting firm. I started it on the ground, in customer-facing operations, learning what it actually takes to deliver a great experience under pressure.

Over 25 years, I've led customer-facing teams across some of the most complex environments imaginable. As Managing Director of ABB's Japanese subsidiary, I learned that building trust across cultures isn't a soft skill. It's the hardest and most valuable skill in business. Later, as Group Vice President for Customer Experience at ABB, I was responsible for CX across 120+ countries, designing and embedding programmes that had to work in Tokyo, Zurich, Houston, and everywhere in between.

That experience taught me something that most CX frameworks miss: strategy without operational reality is just PowerPoint. Real change happens when the right mindset, the right processes, and the right people come together at every level of the organisation.

That's what I help companies do today.

Through CX-Excellence, I work with B2B organisations that want to move beyond measuring customer satisfaction to actually improving it. I design VoC programmes that drive decisions, not just reports. I help teams manage complaints before they become escalations. And I build training that changes behaviour, not just awareness.

I've co-created a Mini-MBA in Customer Experience Management, facilitated programmes across Europe, and coached professionals at some of the world's leading organisations.

I don't offer generic frameworks. I bring the experience of someone who has sat in your chair, navigated your challenges, and delivered results in environments far more complex than most.

If you're looking for a consultant who combines strategic thinking with operational credibility, I'd welcome a conversation.
  • Anglais

    Bilingue ou natif

  • Français

    Bilingue ou natif

  • Allemand

    Capacité professionnelle complète

  • Italien

    Capacité professionnelle limitée

Accepte de travailler sur site
Lugano (jusqu’à 50 km), Zurich (jusqu’à 50 km), Basel (jusqu’à 50 km), Milan (jusqu’à 50 km), Geneva (jusqu’à 50 km)

Expériences

  • Michael Brandt CX-Excellence
    Founder, Senior Consultant & Educator
    CONSEIL & AUDIT
    janvier 2020 - Aujourd'hui (6 ans et 5 mois)
    Lugano, TI, Switzerland
    I equip organisations, leaders, and teams with the skills and mindset to turn customer experience into a sustainable competitive advantage. My work focuses on practical training and coaching that helps people apply CX principles in ways that drive measurable business impact.

    Key areas of focus:

    - Delivering tailored CX training programmes and leadership workshops
    - Coaching executives and managers to embed customer-centric thinking
    - Facilitating journey mapping & management sessions that reveal opportunities for improvement
    - Building Voice of Customer capability and turning feedback into action

    I’ve delivered programmes across Europe, the Middle East, and Asia Pacific, enabling organisations to strengthen customer loyalty, reduce churn, and foster cultures where people are empowered to deliver great experiences.

    Available globally in English, German, French, and Italian — on-site or virtual.
    Customer Experience Training & Capability Building Customer Experience Strategy Cross-cultural Team Leadership Voice of Customer Programme Design Customer Journey Management
  • Lexden CX
    Customer Experience Consultants Training Lead and CX Consultant
    CONSEIL & AUDIT
    novembre 2021 - Aujourd'hui (4 ans et 7 mois)
    Design and deliver advanced CX management training for corporate clients, focusing on strategy, customer-centric culture, journey mapping, and leadership development. Trusted by international brands and regional organisations to empower teams and embed CX excellence.
    Customer Experience Strategy & Transformation Customer Experience Training Design & Facilitation Remote & Cross-Cultural Team Collaboration Mentoring & Knowledge Transfer
  • Growthspace
    Course Facilitator
    EDUCATION & E-LEARNING
    juin 2024 - Aujourd'hui (2 ans)
    Course facilitator for inhouse workshops on management, leadership and customer relations topics. Available in English, French and German.
    Customer Experience Training Design & Facilitation Customer Experience Training & Capability Building

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Formations

  • Net Promoter NPS 2 Lean 6 Sigma Yellow Belt
    Net Promoter NPS 2 Lean 6 Sigma Yellow Belt
  • Faculty Director - Certified Customer Success Manager Program
    Chartered Institute of Professional
    2026
    Faculty Director - Certified Customer Success Manager Program

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