Mohammed Chalawane

The project objective: Increase Sales & CLV (Customer Lifetime Value)

The solutions: SFMC + CDP (Customer Data Platform) for segmentation & personalization

The activities:

- Analyze the business objectives and create marketing strategies

- Design solutions that include cross-channel personalizations

- Creation of business Cases

- Manage the implementation and analyze the sales results

The outcomes:

- Implementation of more than 15 strategies (Up-sell, cross-sell, re-sell)

- Churn rate reduced for subscriptions

- Increased Sales & CLV

We help brands increase revenue by 15% to 30%, by leveraging AI & ML for predictive personalization strategies, targeting high-value customers.

Implementation of :

- Advanced Marketing Strategies with predictive personalization

- Data Analysis with AI & ML

- Salesforce Marketing Cloud (SFMC)

- Salesforce Data Cloud

- Salesforce Personalization

During the strategy phase, my activities as Marketing Architect are:

- Diagnostic of the current state (Architecture, Process, Campaigns, Sales,...)

- Identification of pain points, requirements, and business objectives

- Definition of the new architecture, Business processes, and solutions

- Deliver a prioritized Roadmap for a successful implementation During the implementation phase, my activities as Solution Architect are:

- Lead the SFDC / SFMC implementation from the initial planning and requirements analysis, through design, configuration, development, testing, and go-live

- Lead business requirements gathering and prioritization

- Creation of customer journeys

- Design campaigns that drive engagement, improve the experience and increase sales

- Implement cross channel campaigns

- Track and measure campaigns ROI