Mudit Thareja

•Created and Led Ecommerce Paid Advertising Campaigns on Facebook Ads through constant A/B Testing with the inclusion of Remarketing Campaigns, Resulting in an Average ROAS(Return on Ad Spend) of 2 to 3 and Decreasing CPA(Cost Per Acquisition) by 20%. •Optimized Ad Copywriting for Facebook Advertising through the principle of Simplifying the offer while keeping the mindset of the customer, leading towards an Increase in CTR(Click-Through-Rate) by 20%, E-commerce Purchases by 10%, and Engagement by 20%. •Optimized Abandoned Checkout email through Shopify Marketing Automation by testing Various Copies, A/B Testing, and Improving open rates and Abandoned Cart Recovery Rates by 20%. •Analyzed and Optimized the Copy on the Ecommerce Landing Pages on Shopify E-commerce CMS(Content Management System) utilizing A/B testing through Hotjar and Improved Add to Carts by 20% and Conversion Rate by 10%. •Analyzed On-page and Off-page SEO(Optimizing Web Site Performance, Improving Meta Description by Optimizing Copy), increasing CTR by 20%, and Website Speed by 25%. •Reported and Coordinated in Reporting Potential Infringers of Intelectual Property Rights of Product Design, Copyrights leading to taking down up to 70% of infringers on the Internet