Nabila B.

With over 15 years of work experience, I help organisations turn complex CRM challenges into simple, business‑driven solutions that users actually adopt. I have led end‑to‑end Salesforce programmes with international teams, bridging business and IT in multicultural environments across Europe and the Middle East.

Today, I typically step in when a Salesforce org has grown fast, become hard to maintain, or is no longer aligned with sales, service or marketing goals. My role is to clarify the vision, assess the org, and build a pragmatic roadmap: what to fix, what to simplify, and what to industrialise so that the platform really supports revenue growth and customer experience.

I am comfortable talking to C‑level executives about KPIs and value, then switching to detailed discussions with architects, admins and product owners on data model, automation, integrations and governance. I also put a strong focus on change management and stakeholder communication so that projects land smoothly and teams quickly see the benefits.

•10+ years dedicated to Salesforce and CRM delivery, including complex, multi‑country environments.

•Experience with both consulting and internal teams, giving me a realistic view of constraints, budgets and timelines.

•A trusted advisory posture: I don’t sell implementation days, I protect your roadmap and help you make the right choices.

Open to: Salesforce Delivery Manager, CRM Programme Manager, Salesforce Product Owner / Lead roles, as well as short‑ or mid‑term freelance advisory missions in Europe and the Middle East (based in Dubai, mobile if needed).