À propos de Naomi
Creative Strategy Consultant specialising in strategic architecture for complex creative and cultural ventures.
I help founders, studios and organisations clarify vision, structure positioning and design viable business models for ambitious projects.
My work combines strategy, narrative systems and experience design to transform strong ideas into clear frameworks, actionable roadmaps and sustainable initiatives.
I have led projects across Europe with brands, festivals, cultural institutions and creative founders, including the development of international collaborative ecosystems and large-scale participatory experiences.
I typically work through clarity sessions, targeted consulting missions or short strategic engagements (max 2 month)
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- Naomi Cassim — Creative StudioCreative Strategy Consultant — Vision Architecture & Narrative SystemsCONSEIL & AUDITjanvier 2025 - Aujourd'hui (1 an et 5 mois)
Creative ventures · Cultural projects · International
Through my independent practice, I work with founders, artists and organisations developing ambitious creative projects that require both vision clarity and structure.My role is to translate complex ideas into coherent strategic architectures capable of supporting positioning, growth and long-term sustainability.These interventions typically take place at early or transitional phases of projects, when the vision exists but the structure required to implement it is still unclear.Scope of work- Strategic clarification of the project vision
identifying the core direction and long-term potential of the initiative.- Definition of positioning and narrative territory
ensuring coherence between concept, audience and value proposition.- Design of strategic frameworks and decision structures
helping founders move from intuition to actionable roadmaps.- Creative and narrative systems design
aligning storytelling, brand identity and experience design.- Development of strategic ecosystems
structuring collaborations, formats and growth opportunities.- Support for strategic pivots and new phases of development
when projects evolve or scale.Selected collaborationsCreative founders and studios (international)The Matcha Formula — DubaiFor The Win — GenevaAeterra — BerlinGames Ground — BerlinXAOS Festival — UlaanbaatarStrategic outcomeThese consulting missions help projects move from creative complexity to strategic clarity, allowing founders and teams to:- Define a clear direction
- Structure their project into a viable system
- Align narrative, strategy and action
The objective is not only to clarify ideas, but to design structures capable of sustaining them over time. - The Matcha FormulaStrategic Brand ArchitectureLUXEjuillet 2025 - août 2025 (1 mois)Dubai - United Arab Emirates
Luxury wellness brand · Dubai
Strategic Architecture — Premium Engagement · €1200 · 2 monthsI led a full strategic consulting mission for The Matcha Formula, a premium wellness brand positioning ceremonial matcha as a collectible ritual object at the intersection of luxury, wellbeing and art.The objective was to transform the brand from a niche product offer into a coherent premium brand ecosystem capable of supporting limited editions and long-term growth.Scope of work- Strategic audit of the existing communication ecosystem
(website, social media, packaging and press materials)- Market analysis across adjacent industries
(matcha premium brands, luxury wellness, collectibles and niche perfumery)- Definition of strategic audiences and hierarchy of targets
including a high-value core segment of “Ritual Collectors”- Brand positioning and narrative territory
building a luxury-wellness identity centred on rarity, ritual and collectible editions- Development of the brand storytelling system
linking product, ritual practice and community belonging- Editorial content strategy
defining pillars, formats and narrative consistency across digital channels- Distribution strategy
designing a digital-first model supported by limited editions, private club access and future selective retail expansion.Strategic outcomeThe project reframed The Matcha Formula as “a house of rare rituals”, positioning each matcha edition as a collectible artefact rather than a simple beverage product.The strategy introduced:- Limited numbered editions
- Ritual-based storytelling
- A private digital members club
- Premium packaging and collector logic
- A digital-first distribution model
This architecture allows the brand to combine rarity, cultural desirability and long-term scalability. - MaryseStrategic Business ArchitectureCULTUREjanvier 2026 - février 2026 (1 mois)Berlin, Allemagne
Cultural venture · Hospitality · International
Strategic Architecture — Premium Engagement · €1200 · 2 monthsI led a strategic consulting mission for Maryse, a cultural and hospitality project developed by founder Jenny (Berlin), aiming to position the venue as a hybrid space combining artistic programming, curated experiences and international audiences.The objective was to transform an early-stage concept into a coherent strategic and economic structure capable of supporting both cultural ambition and financial sustainability.Scope of work- Strategic clarification of the project vision
identifying the core direction and positioning of Maryse within the cultural and hospitality landscape.- Definition of the conceptual and narrative identity of the venue
ensuring coherence between cultural programming, audience experience and brand perception.- Business model architecture
designing viable revenue streams combining cultural programming, hospitality services and commissioned formats.- Economic strategy and financial structure
defining sustainable pathways for revenue generation and long-term project viability.- Strategic development roadmap
structuring the different phases of implementation and growth.- Pitch deck development
translating the strategy into a clear document used to present the project to potential partners and collaborators.- Founder coaching and strategic decision support
supporting the founder in navigating key strategic decisions during the development phase.Strategic outcomeThe mission transformed the initial concept into a structured cultural venture framework combining artistic vision and economic viability.The work resulted in:- A clarified positioning for the venue
- A coherent cultural and experiential pilot-concept
- A multi-layered business model
- A strategic roadmap for development
- A pitch deck supporting future partnerships
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Formations
- Bachelor in Communication & MediaISCPABachelor in Communication & Media
- Entrepreneurship & Leadership CertificationChamber of CommerceEntrepreneurship & Leadership Certification