Nathanaelle L.

- Defining communication and marketing strategy to support the company’s objectives

- Designing and coordinating promotional campaigns, PR and other marketing efforts across channels (digital, press, OOO etc.)

- Driving up B2C and B2B acquisition with efficiency – measuring, analyzing and optimizing results

- Setting up innovative campaigns to increase the awareness of the brand (with Airbnb, L’oreal, Innoncent, Danone, etc.)

- Driving the evolution of the product (landing pages, SEO, etc.)

- Managing a team of 5 people.

🌱 Participating in the development of our social impact program by launching strategic initiatives such as: BCORP labellisation, Climat Act signature, carbon footprint measurement. Creating content to share our engagements and and environmental impacts.

⁃ Content Crafting : Defining the key messages, editorial policy of UberEats brand in France, helping to establish content that is beautiful, approachable, fun and action-oriented. Compelling narrative across different channels.

⁃ Partnership Development : Identification of strategic partnerships to grow the UberEATS brand and build awareness in France : influencers, chefs, events or restaurant partnerships

⁃ Developing and launching high impact integrated campaigns across digital, offline above the line and below the line channels

⁃ Retention : Analyzing users habits and implementing re-engagement campaigns.

- Event & partnership development

- Blogging about events, launches, updates, and new features

- Emailing campaigns and promotional development

- Identifying advocates, both online and offline, to spread the word

- Coordinating with global engineering teams and other offices for regional and international brand campaigns

- Leading up new initiatives in France (Worldcup campaign, Christmastrees on demand, Cannes Festival pop up, Music festival partnerships : Rock en Seine, We love green, Pitchfork, etc.)