Description

Profile:

Senior & experienced Marketing / Product Leader with a proven track record (B2C/B2B)

Expertise:

(Digital) Marketing Strategies & Plans | Customer Value Propositions | Go-To-Market Strategies & Plans | Product Management (Product Strategy & Roadmap, Product Design, Product Launch, Product Simplification, Product Lifecycle Management) | P&L | Business Plans & Business Cases | Strategic programs | Agile (Design Thinking & Scrum Sprints)
Operational & Hands-on entrepreneur with the ability to communicate effectively, think creatively and come up with new and creative ideas, inspire & motive teams to achieve their goals and work together effectively, collaborate with other departments, be customer centric and deliver tangible results

Langues

Français
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Bruxelles (jusqu’à 50 km)

Capgemini Invent
Director Telecom Industry
TÉLÉCOMMUNICATIONS
juillet 2021 - Aujourd'hui (4 ans et 11 mois)
Bruxelles, Belgique
Tessares: Lead the definition of a strategic marketing review and recommendation for the launch of Ottie (www.ott.ie), a B2B or B2B2C service that helps organizations and people ensuring productivity and satisfaction by eliminating home internet connectivity issues (Size the market potential and validate opportunities, define and test the best GTM strategy for the markets in scope, detail the strategy, requirements and enablers required for an initial launch)

Toyota Motor Europe: Lead the design of the New Retail Concept (New Corporate Identity, New Retail Furniture, New Digital Screens) and Frontline For Tomorrow (New Structured Roles, New Ways of Collaborating) combined approach to support the Best Retailer in Town initiative: Design the best-in-class customer journey, service blueprints and training for New Car / Approved Car Sales & Aftersales
Orange / VOO: Lead the pre-integration study: Design of the IT Transformation Scenario - steered by commercial and integration milestones - to prepare / enable the PMI strategic ambitions for both brands

Nuuday (Danish operator): Lead the Product Simplification Program: Design & launch of a new Customer Value Proposition (Design Thinking Methodology) and development & implementation of a Migration Plan from the Legacy / Active Portfolio to the Target Portfolio incl. Product & Customer Mapping, Migration Matrix & Value Assessment
People Management: Coaching of consultants (Junior & Senior profiles)
Customer Value Proposition Migration plan Gestion de projet People Management
ELTRONA
Head of Product Marketing
TÉLÉCOMMUNICATIONS
janvier 2021 - juillet 2021 (7 mois)
Luxembourg
Objective: Introduce & drive adoption of Eltrona's product offering
Drive & implement the new product portfolio (incl. product definition, pricing strategy, promotions, content & partnership management for IPTV)
Develop product positioning and messaging to our customer segments and verticals
Work closely with all departments of the company, understand & leverage synergies to digitalize processes with a strong customer focus
Build strong go-to-market plans to achieve the aggressive growth goals → MAJOR

-> MAJOR RESULTS
Launch of the new Internet & IPTV portfolio
Product Marketing
VOO
Marketing Director B2B (Direct report to the CEO in 2020)
TÉLÉCOMMUNICATIONS
janvier 2017 - décembre 2020 (4 ans)
Brussels, Belgium
Objective: Develop a new business area: B2B
Direct operational leadership on Marketing Management incl. Products & Services, Go-To-Market and Digital Transformation
Drive the 3-year Marketing strategy allowing B2B to achieve its ambition in terms of customer portfolio, turnover and profitability. Responsible for P&L
Definition of the Business Plan and associated Business Case over 5 years (incl. Strategic vision, Distribution, MarCom, Customer Service and Resource Plan strategy)
Drive the partnership strategy & selection in order to offer end-to-end solutions to defined verticals
Participate to the Company / IT / Digital Transformation Programs & Drive the B2B 2019-2022 Products & Services roadmap (New BSS & Product Catalogue) through these programs
Define and implement the Annual Marketing Plan within the B2B organization by leading the Products, Go-To-Market and Digital teams in the proper execution of the plan

→ MAJOR RESULTS
Revenues: x10 between 2017 & 2020 EBITDA: x24 between 2017 & 2020
Launch of an extensive portfolio of offerings & content to meet the needs of B2B customers
Launch of the regular campaigns to new starters and prospects to drive traffic and sales
Launch of a new website: www.voobusiness.be and specific SEA / SEO campaigns
Set-up of an efficient distribution network with specific sales objectives and commissioning
Set-up of a new Customer Service dedicated to professionals with a fast and appropriate support
Marketing Product management Marketing Strategy Business development go to market Digital Transformation Business plan Business case Transformation People Management