Nina E.

In 2020, I moved to Munich to lead the newly founded Copy department for leading luxury fashion e-commerce Mytheresa's Menswear business.

Key tasks during this role included:

- Lead a team of international editors (9)

- Oversee and set the standard for the English language across all outgoing copy for the Menswear business; (newsletters, email banners, onsite home page copy, social media platforms, etc).

- Initiate processes and projects aimed at bettering the editors’ workflow

- Ensure professional, consistent and timely support to the Brand Marketing, Merchandising, Email Marketing, Event and Social Media teams

- Maintain high quality correspondence with both internal and external stakeholders and resolve incoming copy queries

- Supervise day to day requests and communications regarding onsite product descriptions

- Hire new talent for the team in lieu of replacements or shifts within the department

- Assist the Chief Creative Officer and Head of Production in the conception, coordination and execution of special projects, such as shoots abroad (ex: Tom Ford in Amsterdam)

While living in between London and Geneva, I worked as a freelancer to provide written work, copy and photography for various brands based in Europe. Clients include Apnée (Paris) and Uniform Standard (London).

In October 2016, I was invited to join forces with Swiss co-founders Massimiliano Gritti and Elliott Aeschlimann to bring their start up vision to life; Bombinate, an innovative e-commerce offering craftsmanship goods for men. Having worked with the co-founders at the company from its very inception, I played a key role in its development by providing the written content for the website and telling its brands' stories one by one. In 2018 I was promoted from the position of sole copywriter to Head of Content, enabling me to be more involved with not only the written representation of our brands, but their visual content too. I progressively assisted the co-founders in the curation of all brand imagery and the website's visual merchandising, as well as Bombinate's social media.

Key tasks during role:

- Ensure that the company’s internal and external communication is maintained to excellent standards: oversee both visual and written assets for the website, emails, newsletters and social media platforms

- Provide comprehensive copy for 110+ brands, weekly newsletters and email campaigns

- Coordinate new and existing brands’ visual representation

- Delegate to and edit written contributions from outsourced talent

- Plan, coordinate and support the execution of relevant communication strategies across all platforms

- Oversee creative decisions in regard to visual merchandising, branding and collaborations

- Work closely with the media, marketing and e-commerce teams