Noemie Epp

First employee to Partnered with the founder to define brand identity, creative direction and product vision.

• Product Development: Led the launch of 25 products in 8 months and +40 in 2 years, managing formulations, packaging, asset production, and coordination across design, manufacturing, and supply chain. Ensured brand consistency and led 360° activations.

• Creative & Visual Direction: Oversaw visual brand identity and content production. Built creative briefs, mood boards, scripts, and shotlists. Directed and produced photo & video shoots (on-set & post-production), and managed asset classification to ensure visual coherence.

• Agency Management : Led and fuelled agency concept development (ROADS, Stride-UP) while managing budgets up to €5K/day.

• Communication and PR : Planned and executed communication plans (influence, PR, ads, LinkedIn, newsletters) to increase brand awareness. Led interviews with magazines (Gala, Madame Figaro, Marie Claire, etc.), managed briefs and follow-ups, and analyzed performance.

• Digital : Managed the Shopify Plus website to drive engagement and conversions. Led 360° campaigns across website, Meta, CRM, and social media, combining €5K+/day Meta Ads with targeted acquisition strategies and KPI tracking (CTR, ROAS, Hook rate, etc.).

• Trade marketing : Led retail openings (Chalbouh Middle East, Travel Retail Dufry Zurich, Swiss pharmacies), developed retail presentations and merchandising (EDG), defined assortments, and supported sales teams to ensure brand consistency and maximize in-store performance. - closure of the Swiss office, with operations relocated to Germany)

In charge of +20 brands including the top 2 in CH, my role consists in developing a strategy per brand to increase sales and value market share, by leading negotiations and assessing new business opportunities.

• Mix Marketing: Designed 360° plans to drive brand profitability, including field challenges, GWP & sampling plans, training, media visibility, and promotions. Created planograms and merchandising recommendations.

• Business development: Brand performance analysis (sales, margin, market share), commercial targets and action plans implementation.

• Accounts management: Strengthen and maintain a trustful relationship with the brands to maximize all aspects of business.

• Forecasts and budget: Monitored sell-in and forecast all point of sales' material (products, POSM, GWPs, etc.) + managed budgets.

In charge of 2 categories (Hair Stylers + Straighteners) and in charge of the Rowenta x Karl Lagerfeld partnership.

• Product developement : development of new products and associated marketing elements (packaging, claims, POS, digital assets, etc.)

• Category strategy definition: product plan construction, product lifecycle management, sales analysis (sell in, sell out, growth margin), business cases to evaluate the profitability of new launches, monthly presentations in front of our top management and markets.

• Mix marketing definition (pricing, assortment, distribution), writing marketing concepts and storytelling, USP, etc.

• Project management : daily contact with agencies, suppliers, financial & technical teams and our different markets.