À propos de Novia
Years of professional experience in Digital Marketing, currently theDigital Marketing Performance Managerat Saint-Gobain, leading the Google Analytics migration project toGA4. I am specialized inwebsite analytics,paid ads(SEA & Social media ads) as well asSEO.
I provide customized consultation according to your needs.
Are you...
1. Using Google Analytics?I can support you in making a successful transformation to GA4 for your business (e.g. providing GA4 training, defining website objective & KPIs, designing a GA4 measurement plan, configuring tags on GTM...)!
2. In need of a hand with managing Ad campaigns?I can manage and optimize the SEA and social media ad campaigns for you, so you can stay focused on your strategic tasks!
3. Looking to improve your digital assets?I can assist you in building a digital strategy, including making a digital roadmap and media plan. Or conduct an audit on your current digital ecosystem and provide recommendations on the improvement points.
I speak English, French and Mandarin Chinese, hence I can also help you with the translation/copywriting of your digital creatives, and of course, targeting the markets of the spoken languages.
Don't hesitate to get in touch, and let's discuss how we can solve your problems together! :)
Anglais
Bilingue ou natif
Chinois
Bilingue ou natif
Français
Capacité professionnelle complète
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- Saint-GobainDigital Marketing Performance ManagerINDUSTRIE MATIÈRES PREMIÈRESaoût 2021 - Aujourd'hui (4 ans et 9 mois)Paris, France• Lead ofGoogle Analytics 4 Migration Project• Supporting BUs globally in constructing their digital roadmap and digital strategy.• Facilitating trainings and workshops on Digital Marketing and Digital Analytics.
- OUI.sncf & Rail EuropeChef de Projet SEM & Web PerformanceVOYAGE & TOURISMEdécembre 2017 - août 2021 (3 ans et 8 mois)Paris, France• Responsible for Web Analytics and Performance.• In charge of the SEA channel for the international BU, with a scope of 30+ markets and 10+ search engines.• Manage the E-Commerce budget allocation.
- funP Innovation GroupAccount ManagerHIGH TECHjuin 2016 - septembre 2017 (1 an et 4 mois)Taipei, Taïwan• Responsible for digital media planning for various types of brands & businesses.• Provided recommendations on advertising & budget strategy.• Managed social media ad campaigns with optimization & retargeting.
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Formations
- MSc Marketing and StrategyWarwick Business School2015Graduated with 1st Class Distinction.