Olivier Ravindranathan

- Lead a team of 14 people

- In charge of topline and CAC modeling for Education, Car Insurance and Spain business units (budget >10M€/year)

- Define and implement the acquisition strategy on several channels (Facebook, Instagram, SEA, Snapchat, TikTok…)

- Develop and optimize CRM campaigns (email, sms, push notification) sent to users (>3M contacts)

- Optimize SEO strategy through the development of editorial planning, link building and on site optimization

- Participate in every product growth initiatives with the deployment of AB tests roadmap to improve conversion funnel

- Optimize TV budget based on GRP, direct impact (visit, conversion) and baseline analysis (>1 M€/year)

- Develop partnerships network based on scoring approach

- Structure and manage international launch in spain with growth scalable approach (1M budget/year)

- Build an efficient content strategy in collaboration with the brand and communication team

- Build a growth tech stack strategy (attribution project, lifetime value steering of levers, front tracking, server side tracking and reporting automation through the data warehouse)

- Manage creatives workflow (brief, concept, shooting, post production) with internal and external agency and also with the help of influencers

- Manage direct daily channel execution through web and app campaigns (Facebook, Instagram and, SEA)

- Identify growth opportunities (campaign types, targeting, message) and test new marketing channels (Snapchat and GDN)

- Optimize advertising budget and marketing mix based on automated reporting highlighting relevant KPIs

- Generate new strategic partnerships and nurture the relationship (Comexposium, Franprix, RATP…)

- Elaborate web (Google Tag Manager) and app (Appsflyer) tracking plans to follow all steps of the funnel

- Create AB tests roadmap based on funnel performances