Description

With several years of experience in digital marketing, including three as a freelancer, I have successfully completed various SEO and SEA projects for SMEs and e-commerce companies. Self-motivated, proactive, and results-driven, I am committed to identifying each client’s specific needs in order to develop customized campaigns for every business.

Domaines d’expertise

Langues

Français
Bilingue ou natif
Allemand
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Capacité professionnelle complète

Préférences en matière de lieu de travail

En télétravail uniquement

Travaille majoritairement à distance

The indigo cactus.
Online marketing manager E-commerce SEO & Google Ads
E-COMMERCE
novembre 2022 - Aujourd'hui (3 ans et 7 mois)
Nancy, France
Google Ads campaign management and SEO optimization for e-commerce and SaaS SMEs (B2B/B2C). Paid and organic acquisition management, including performance tracking, monthly optimization, and reporting.

Google Ads
Budgets: up to €6,000/month (B2C and B2B e-commerce)
Creation and optimization of Search, Shopping, Display, PerfMax
Merchant Center optimization (product feeds)
Setup of automated reporting (Looker Studio, Excel add-on)
Results:
Average ROAS over 12 months: 4.69
Revenue +40% over 6 months after campaign restructuration
CTR from 2.6% to 4.28% over 6 months after ad copies & keywords testing
SEO
Conducting SEO audits with recommendations
Keyword research, on-page & content optimization, technical SEO
Analytics and tracking monitoring (GA4, GSC, SE Ranking, GTM)
Automation of keyword research and content planning (Make.com)
Results:
+20% organic traffic in 6 months
70% of keywords in the Top 10
Key pages for strategic keywords: Page 3 → Page 1 in 3 months
Organic conversions +130% (including B2B leads)
Sustained impact after project completion: visibility +9%, rankings +23
SEO-Redaktion Audit SEO Google AdWords E-Commerce SEO SEO on-page
Cerascreen
Online marketing manager E-commerce SEO & Google Ads
E-COMMERCE
septembre 2019 - mai 2022 (2 ans et 7 mois)
München, Allemagne
Responsible for online marketing to increase visibility and sales in the French and Belgian markets.
Management of the SEO strategy, data-driven.
Technical SEO audits with Screaming Frog and Sistrix.
Analysis and reporting of results with DataStudio.
Optimization of SEA campaigns (bidding, ad copy, shopping feed)
Results achieved:
Organic traffic: 500 to 27K /month over 1 year.
SEO revenue increased: 500€ to +5K per month over 1 year.
Backlinks: +50% over 1 year.
Paid traffic: 0 to max. 4K over 1 year.
SEA revenue from 500 to +6K per month. Positive ROAS.
SEO E-Commerce SEO Google AdWords Shopify SEO on-page
ESOX Solutions
Freelance Translator & SEO Specialist, WHV (Australia)
janvier 2017 - janvier 2019 (2 ans)
Australia
Copywriting e-commerce for marketplace Amazon
SEO audits & content optimization (FR, DE, EN)
Blogging
E-Commerce SEO Audit SEO SEO on-page SEO-Redaktion