À propos de Pauline
COMPETENCES
Creative and results-oriented to perform in international marketing, business development, and communication strategies. Entrepreneurship and startup background.
PERSONALITY & INTEREST
Organized, open-minded, creative, dynamic, flexible, fast learner, autonomous, entrepreneur, optimistic, and persevering.
Highly interested in fashion, fragrance, watchmaking, cosmetics, travel, digital, and trends.
ACHIEVEMENT & EXPERTISE
With over 10 years of extensive experience in marketing, retail, and merchandising, within fashion luxury and startup & entrepreneurship fields,
I have developed entrepreneurial solid assets and multitasking ability that enabled me to manage projects oriented by results, where I built strong organizational and interpersonal skills.
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Accepte de travailler sur site
Lyon (jusqu’à 10 km), Paris (jusqu’à 10 km), Genève (jusqu’à 10 km), Grenoble (jusqu’à 10 km)
Expériences
- LoveboxHead of Marketing & Business Developmentseptembre 2019 - Aujourd'hui (6 ans et 9 mois)1 Espl. François Mitterrand, 69002 Lyon, France- In charge of Marketing, Communication, Branding, and Retail strategies implementation in the USA, France, EUR markets.- Project management, product development, strategic partnerships, and licensing.- Part of the top management team, team management of 6 persons.
- KaipihFounder & Creative designeravril 2017 - Aujourd'hui (9 ans et 2 mois)1 Espl. François Mitterrand, 69002 Lyon, France- Creation of all the branding, DNA, content, communication, PR, designs, values, website, and digital strategies.- Management of all operational aspects and processes.
- GucciInternational Retail Merchandiser - Watchesfévrier 2014 - février 2017 (3 ans)Gained experience in the management of retail merchandising projects WW in the watch industry.- Watch Merchandising teams management by market: reporting, forecasting, planning and brand strategy.- International coordination among Gucci subsidiaries, Gucci Italy head office and the headquarter Gucci Watches in Switzerland. Direct report to the VP sales.- Merchandising: assortment definition, competitive analysis, product life cycle, feedback on development needs.- Reporting: weekly and monthly analysis on sales performance (sell-in & sell out) by region and by line.- Training organization: for Gucci sales associate on the history of the brand, collections and novelties.- Visual merchandising: store visits, display recommendations and development of material support.- Monitoring new project applications for Gucci W&J : brand-mix environment, traffic and CAPEX.- Events and presentation: Gucci Showroom sales campaign, Baselworld, sales meeting, product committee.
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Formations
- Master 2 Programme grande école, International marketing and business developmentSKEMA BUSINESS SCHOOL2011Master 2 Programme grande école, International marketing and business development
- Bachelor of BusinessSalford University2009Bachelor, Business and management