Philippe Coudiere

Route To Market accompagne les PME et ETI dans le développement de l'expérience client, le change management et la formation, pour développer durablement votre chiffre d'affaire, et votre marge. Faisons des rêves de vos clients une réalité.

General manager Pierre Fabre Dermo-Kosmetik GmbH - 94 Million Euro +9.2 % in 2021- EBIT +50% in 3 years Eau Thermale Avene - Pierre Fabre Dermatology - Ducray - Aderma - Rene Furterer 170 persons direct (Sale representative, Medical representative, trainers, beauty consultant, marketing and digital ) + support function ( HR, Logistic, Finance, QRVI ) We improve the vision and implement a new operational strategy with the launch of a new channel of e-commerce ( Zalando …) . I improve the organisation and implement a important change management during the covid period. The new commercial and marketing policy take in consideration this new channel. I implement a consumer centric approach omnichannel

Turn over: 18 Millions € in Poland +80% growth in 4 years EBIT from <0 to > 0 Brands: Avene, Ducray, Aderma, Klorane, Elancyl, Galenic, RF, PFD 110 employees. The priority was to develop the turnover quickly to achieve the break even. It was the period of an important e-commerce growth. It is why I implemented the first direct e-commerce Pierre Fabre in Europe. A project of 1 year with all the ecosystem available for a potential development in all Europe. It was the opportunity also to create the first boutique Pierre Fabre in the world. The e-commerce direct and indirect was representing more than 20 % of the turnover. It was also a team building project involving my team and opportunity to work on the commercial policy and the price. Negociation with chain that representing more than 50% was another challenge