Description

- Traduction: anglais, chinois, cantonais

- Copywriting: chinois, cantonais;

- Business Plan (for Chinese market);

- Market Research (qualitative);

- Social Listening

- Digitale Marketing

- Project Management

- A dynamic marketing professional with more than 15 years’ experience developing and executing major brands’ product launches for companies such as P&G, Danone and LVMH

- A broad and in-depth in FMCG industries (skincare, foods and health care)

- Projects’ lead for different markets (Greater China, U.S.A. & France), with strong interpersonal and intercultural skills on project management and business development

- Market research expert on digging consumer insights

- Rigorous, critical thinking, detail minded, team player

Langues

Français
Bilingue ou natif
Chinois
Bilingue ou natif
Anglais
Capacité professionnelle complète
Cantonais
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Metz (jusqu’à 50 km)

KEENSIGHT TECHNOLOGY SHANGHAI LTD
Brand Strategist / Market Research Specialist
février 2021 - Aujourd'hui (5 ans et 4 mois)
China
-Develop marketing researches for big data new product launches;
-Responsible for business strategic planning for venture capital investment
GOALYEAH TECHNOLOGY SHANGHAI LTD
Brand Strategist / Senior Big Data Analyst
octobre 2019 - février 2021 (1 an et 4 mois)
China
-Data monitoring and analysis on digital marketing for LVMH skincare brands (mainly on TMall flagship online store monthly sales and Xiao Hong Shu contents);
-Provided monthly competitive review and advertising consultancy to Guerlain and Make Up For Ever of LVMH
MARKETING DE CHINE CONSULTING FIRM
Marketing Consultant
janvier 2012 - janvier 2019 (7 ans)
France
-Strategic planning and marketing researching (qualitative and semiotic analysis) for French beauty care and luxury brands such as L'oréal brands and Cartier (China Mainland markets)