Pierre-Jean Quenardel

As the first Marketing Manager for the French market, I contributed to the successful launch and rapid growth of Deel in France, driving pipeline growth and brand awareness through tailored, integrated marketing strategies.

Key responsibilities:

- Lead integrated marketing campaigns across products and verticals, driving full-funnel engagement.

- Drive local demand generation through content syndication and various channels, including paid ads, webinars, and co-branded content.

- Organize local events, webinars, and exclusive C-level dinners to strengthen brand presence.

- Localize website content, oversee paid ad campaigns, and execute multiple OOH campaigns in Paris.

- Manage PR and partnerships to secure media coverage and co-marketing opportunities.

- Collaborate with AEs and SDRs to optimize the conversion funnel from MQL to Demo to SQO.

- Drive organic growth through strategic SEO efforts and localized content creation.

- Oversee external freelancers and agencies for content localization, creation, PR, and event management, ensuring consistent brand messaging and efficient execution.

Performances:

- Doubled lead generation in the first year through localized, data-driven campaigns.

- Achieved YoY growth in Sales Qualified Opportunities (SQOs) across all segments, reflecting higher conversion rates from MQL to SQO.

- Increased organic traffic by +150% YoY, and started to drive a rise in inbound inquiries.

- Delivered 60+ tier-1 media coverages in the French market, boosting brand recognition.

- Ran 20+ webinars and 20+ local events over two years

- Overall, significantly contributed to the rise and growth on the French Tier 1 market

Managed the Marketing Department, with the main goal of generating leads, sales opportunities and revenue for NAM and EMEA markets through multiple marketing programs and campaigns.

Main responsibilities:

- Led integrated marketing campaigns, across various industry and mostly focused on Enterprise segment (2000+ FTE)

- Paid acquisition (Google Ads, Bing Ads, Linkedin Ads, Twitter ads, FB Ads, etc.) -

€100k budget/year for Google Ads, €20k for other paid channels

- Organic acquisition through SEO optimization (technical and backlinking) and content creation (

- Running local events and webinars

- Conversion rate optimization on hundreds of landing pages

- Tradeshows and conferences: exhibiting at world's biggest Tech conventions (Mobile World Congress ,

Web Summit, Vivatech, etc.) - €200k budget/year

- B2B hospitality events: inviting our top clients and ensure a good relation with them

- Sales deck and one-pagers creation (also for tenders)

- Managed a team up to 5 people

Performances:

- 80% of the CAC40, driving innovation and positioning the company as a leader in enterprise-level tech events.

- Consistently increased Sales Qualified Leads (SQLs) quarter over quarter through targeted marketing strategies and optimization efforts.

- Led SEO optimization, content creation, and conversion rate optimization, significantly increasing organic traffic and lead conversions.

BeMyApp is a digital transformation and developer relations agency. BeMyApp ideates, plans and executes in-person and online events for technology companies and brands helping them connect with the best developers and startups in the world. We produce physical and online hackathons, pop-up incubators, workshops, white-label and remote accelerators globally, and more. BeMyApp has a community of 100,000 developers, startups, mentors and partners. We are based in San Francisco, Paris, London, Munich and Amsterdam.

Gamepie helped indie game devs to improve and self-publish their games.

Some of our realizations and collaborations: Split.Up (iOS & Android), Scrap (iOS & Android), Rings (iOS & Android), 3 Cubes (iOS), JEX (iOS & Android), I Wanna Fly (iOS & Android).