À propos de Primo
I’m an Italian digital marketer working remotely from Montpellier, France.
I have two years of experience in the field and I absolutely love what I do. That’s why I am surrounded by digital marketing nerds and why my girlfriend says I should watch more TV series instead of studying “Conversion Rate Optimization” after dinner.
Here are a few of my strengths:
• The customer first, always. Understanding what the customer needs and getting to know them is the key to success for any company.
• E-commerce, Automation, E-mail marketing, and User journey optimization, are the things I have worked on the most.
• I collaborate effectively with software/web developers at both front-end and back-end levels.
• I like to optimize and digitize the processes of the companies I work for. I am good at seeing the big picture.
• I have a good intuition, which I prefer to confirm with data.
• I speak 5 languages fluently (Italian, English, French, Spanish, and Russian). I have lived in Italy, Spain, and France and visited more than 20 countries all around the world.
Professional skills: E-mail marketing | Marketing Automation | E-commerce strategy | User experience | Video editing | SEO | E-mail marketing automation | Excel advanced | Social media strategy | Data analysis | E-commerce optimization | Branding.
I am currently expanding my knowledge in Google ads | Google tag manager | Data Studio, Facebook ads | Grafic design.
Contact:
Italien
Bilingue ou natif
Anglais
Capacité professionnelle complète
Accepte de travailler sur site
Montpellier (jusqu’à 50 km)
Expériences
- Filatelia FischerResponsabile e-commercedécembre 2020 - Aujourd'hui (5 ans et 6 mois)Rome, Metropolitan City of Rome, Italy• Supporting the web developer in the creation of a new CMS and CRM system.• E-commerce management (availability, banners, discount codes, transactional emails, bug fixing, etc.) and sales performance monitoring (via UTM parameters, Google Analytics, Google Search Console).• Support and coordination between the web developer and company for the creation of new e-commerce (custom).• Creation of e-mail marketing campaigns, landing pages, automation, DEM campaigns, using Active Campaign.• Marketing Automation (using tools such as Zapier or ManyChat) to optimize internal processes, do Lead Generation, or connect APIs.• Support for content creation (video-editing with Da Vinci Resolve).• Management of small advertising campaigns (Facebook Ads).• Lead Generation through the ideation and co-creation of freebies, landing pages, and quizzes (via Typeform, Elementor, WordPress, etc.).
- Sneakers ZooResponsabile marketing digitalejanvier 2022 - Aujourd'hui (4 ans et 5 mois)Italy• Market research, competitor analysis, and repositioning/re-branding.• Structuring the social communication strategy (Instagram, TikTok) and supporting content creation.• Building an E-commerce with Shopify and implementing various tools (filters, related products, pop-up banners, etc.)• Improving or implementing CMS systems (both "Customers" and "Products" side) and connecting the digital area with offline sales channels.• Manage e-mail marketing, create campaigns, welcome series, DEM, newsletters, and transactional e-mails using Klaviyo. Storytelling and copywriting are part of my work.
- CivitaVisitor Service Assistant - Museo Domus Romane di Palazzo ValentiniVOYAGE & TOURISMEaoût 2019 - juin 2020 (10 mois)Rome, Italie• Accompanying tourists in one of the most important and best-valued museums in Rome.• Guiding groups of people in different languages (Spanish, Russian, French, English and Italian).• Working with team members to provide a memorable service to tourists.
Recommandations
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Formations
- Master of ScienceEcole supérieure de Commerce de Montpellier2022Master of Science - MS, Digital Transformation
- Digital Marketing Specialist, Marketingstart2impact2022Digital Marketing Specialist, Marketing