Description

I have spent the last decade building and marketing products across SaaS, travel, fintech and sport.

My approach is simple: stay curious, learn fast, test ideas in the real world and ship value continuously.

I turn complex problems into clear positioning, strong narratives and GTM strategies that drive adoption and revenue.

I work closely with Product, Sales and Leadership teams to clarify messages, accelerate growth and support teams with the right tools, assets and processes. I enjoy translating insights into action, creating structure where it is needed and helping teams move faster with confidence.

Specialties: Product Marketing, GTM Strategy, Sales Enablement, Messaging and Positioning, Value Proposition Design, Market Research, Competitive Analysis, Product Launches, Content Strategy, Playbooks, Sales Decks, Demo Narratives, ICP and Segmentation, Customer Insights, B2B SaaS, AI Products, Workflow Automation, Data-driven Marketing.

Domaines d’expertise

Langues

Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Allemand
Capacité professionnelle limitée
Portugais
Notions

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

Viqtory
Co-founder & CEO
SPORT
avril 2023 - Aujourd'hui (3 ans et 2 mois)
Paris, France
Viqtory is an AI-powered SaaS fixing Sport Sponsorship inefficiencies with Data Intelligence.

. Conducted 100+ discovery interviews in Europe & US to validate hypotheses and refine product positioning.
. Creation of a Dynamic Athletes database combining sport, media, and data storytelling.
. Building +25 Automated Workflows to collect, qualify, nurture & update Smart Data.
. Dev of an AI-powered matchmaking system scoring Athletes based on a brand’s brief.
. Owned end-to-end Branding, Positioning & Messaging across sales collaterals.
. Managed sales pipeline worth €500K+ Gross Margin.
. Closed deals with Nike, Cisco, Quick, Alibaba, Auditoire...
. Recruitment & management of 1 data engineer trainee + Freelancers

Main tools: Airtable, Supabase, Softr, Lovable, n8n, LLMs, Hotjar, Tally, Sales Nav, Lemlist, Notion
Développement produit Stratégie de positionnement Stratégie d'entreprise Sales Management
TRUSTPAIR
Product Marketing Manager
EDITION DE LOGICIELS
juillet 2022 - avril 2023 (9 mois)
Paris, France
Trustpair is the leading payment fraud prevention platform for large companies worldwide (SaaS)

As the first Product Marketing Manager, I had the pleasure to initiate and lead various topics aiming at strengthening Trustpair unique positioning while boosting customer acquisition and retention.
🔵 Bridge between Product 🤜 🤛 Revenu team (Sales, Pre-Sales, Account Management, Marketing, CS)
🔵 Product (re)Positioning from A to Z
🔵 Sales Enablement : Deck, Battlecards, One-pagers, Brochures (in FR and EN for the 🇺🇸 market)
🔵 Go-To-Market : MVP, feature and technical releases (Intercom, Hubspot, SendingBlue)
🔵 Metrics implemented : NPS & Sales Confidence Score
marketing produit Competitive Analysis Sales enablement Go-to-market Strategy PMM
PRO SKY
Director Marketing & Product Development
VOYAGE & TOURISME
janvier 2019 - juin 2022 (3 ans et 5 mois)
Cologne, NW, Germany
➡ Leading the vision, definition and execution of new products. In charge of initiatives across the entire product lifecycle — from customer discovery and user research to development and delivery.
➡ Facilitating discussion between internal & external stakeholders to ensure alignment of the roadmap with our overall mission and strategy
➡ Owning the product roadmap
➡ Change Management (SCRUM ceremonies, Value Steam Mapping, Metrics Based Process Mapping...)

Building a Product team and Product mindset
Definition and Reporting on Company OKRs related to Product and Growth
Product Discovery (Cust. Interviews and usability test with Maze)
Product Delivery
Product Marketing
Management d'équipe Amélioration des processus

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Master Grande Ecole
NEOMA Business School - Reims
2014
Master's Degree, Marketing
Préparation intensive aux concours d'Ecole de Commerce
PGE PGO
2010
Préparation intensive aux concours d'Ecole de Commerce