Description

I help people and companies sharpen their brand strategy or turn complex thinking into clear, effective presentations.

Two distinct services, depending on the need - sometimes combined when strategy needs to be translated into a compelling narrative.

At the core of both is storytelling. Brand strategy defines positioning, messaging, branding, and the right narrative for the right audience. Presentation work structures ideas so they unfold into a clear, compelling story.

Because ultimately, strategy need to be understood - and ideas need to land.

Domaines d’expertise

Langues

Français
Bilingue ou natif
Anglais
Bilingue ou natif

Préférences en matière de lieu de travail

En télétravail uniquement

Travaille majoritairement à distance

Kering
Brand Insights Officer (Strategy)
LUXE
septembre 2024 - septembre 2025 (1 an)
Paris, France
I turned consumer and market intelligence into brand strategy — and made it decision-ready through clear executive storytelling.

On the strategy side, I helped shape positioning and strategic direction by combining brand equity tracking, competitive intelligence, with mixed-method research (qual + quant) across priority markets. On the presentation side, I crafted executive decks and reports for CMOs, CEOs, and CSOs, translating complex signals into crisp implications, options, and recommendations.

Partners / stakeholders: Ipsos, IFOP, Kantar + Kering maisons (Gucci, Saint Laurent, Boucheron, Pomellato, etc.)
Selected topics: US VICs, India & Middle East, China 24K gold, maison-level Brand Equity
Microsoft Powerpoint Storytelling Customer Insight Branding & Identity Brand Strategy
Ralph Lauren
Digital Media & Campaign Strategy — EMEA & LATAM
MODE & COSMÉTIQUES
janvier 2023 - août 2023 (7 mois)
Paris, France
I supported multi-market paid media strategy across paid social, SEA, and display, aligning campaigns with business goals, brand standards, and regional priorities.

I coordinated end-to-end execution with internal teams and media partners, from briefing to launch. I also oversaw digital production and creative briefs to deliver on-brand, performance-ready assets. Post-campaign, I analyzed results to extract insights, optimize next waves, and benchmark competitors to pressure-test tactics and partner recommendations.

Partners: Meta, TikTok, Snapchat, Pinterest, Publicis, Teads, Ogury
Selected projects: Wimbledon, Dubai Beach Takeover, RL 888, Creed III, store openings
Brand Strategy Microsoft Powerpoint Analyse Concurrentielle Data visualisation Storytelling