Raphael A., ✨Ad-Tech 🤖AI Agents Automation 🚀9-Figure Scale

Description

Tech-driven digital marketing expert blending agency & publisher expertise

• €250M+ in Agency ad-spend automated (SEA, paid social & programmatic channels)

• €150M+ in Publisher revenue generated through Video & Display formats

• 11+ Years in Digital Marketing & Programmatic Advertising (Dailymotion, Jellyfish)

Langues

Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Notions

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

Epicflare
Founder
mai 2023 - Aujourd'hui (3 ans et 1 mois)
Paris, France
Automation & AI integration consulting for Digital Marketing.

• Project Portfolio: Auto-bidding for user acquisition, generative AI “Shorts” video production, GPT integration for app analysis & comparison, etc.
Jellyfish
Senior Director, Tech. & Trading
octobre 2018 - avril 2023 (4 ans et 7 mois)
Paris, France
Led automation for SEA, paid Social & programmatic media-buying. Managed a 30-people team (PM, Devs, Traders).

• Trading Operations: Designed solutions (templated setups, error-proofing scripts, etc.) that lowered trading time by -52%
• Data Driven Trading: Built in-house data targeting segments & custom bidding scripts (up to +78% ROAS)
• Creative Mgt.: Developed an ad-copy generator to generate creatives assets & variants (visuals, headline, body, CTA)
Dailymotion
Vice President, Advertising
janvier 2014 - septembre 2018 (4 ans et 9 mois)
Paris, France
Oversaw global video & display programmatic monetization. Managed a 25-people team (Ad-Ops, Data Analysts, PM).

• Monetization Operations: Oversaw campaign delivery, yield mgt., inventory optimization, revenues reporting & forecasting
• Ad-Tech. Roadmap: Drove partnership & technical integrations with SSP, ad-serving & header bidding solutions

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Master of Science
London School of Economics (LSE)
2014
Master of Science in Finance - High Merit

Consultant Marketing