À propos de Raphael
Anglais
Capacité professionnelle complète
Français
Bilingue ou natif
Italien
Capacité professionnelle limitée
Expériences
- NIKESenior CopywriterSPORTmai 2023 - février 2024 (9 mois)Paris, FranceAs part of the Creative Studio of Nike ParisI worked as Senior Creative Writer to conceptualize content and create in hands with designers, capsules for social, OOH Campaigns & app.Challenge :Create meaningful content for GenZ on @nikeparis that can resonate from Paris to the world.- Concepts for new contents: social capsules, images and videos- Creative briefs: decks for agencies or artists- Copywriting: social copies & all things french written- Post production: content check with production from a narrative and creative point of view.
- FreelanceSenior Copywriterjanvier 2016 - Aujourd'hui (10 ans et 5 mois)Paris, FrancePlaced between strategy & creation I help brands resonate through ideas & words.- Brand strategy- Training & Onboarding Strategy- Social Media Strategy- Copywriting- Naming- Tagline- Brand Manifesto- Brand book elaborationClients : NIKE, L'ORÉAL, VAN CLEEF & ARPELS, NETFLIX, LOUIS VUITTON, KERING, HERMÈS, PATOU, LAVAZZA, ULYSSE NARDIN, LACOSTE PARIS 2024, FRANCE TELEVISIONS, AXA, PATOU, TOTAL, EDF, CHAUMET, PMU, ADIDAS, SNCF, MONOPRIX, MELVITA, URIAGE, CHRISTIAN LOUBOUTIN BEAUTÉ, HÔTEL LA RÉSERVE PARIS & GENÈVE, VEUVE CLICQUOT, JAEGER LECOULTRE, MAISON STANDARDS, CHAMPAGNE HENRIOT VALENTINO & MORE...
- InterbrandBrand strategistjanvier 2013 - janvier 2015 (2 ans)Paris, FranceBrand strategy & brand MGMT, with a focus on verbal identity for the Paris office Brand platform elaboration Global rebranding involving design team Brand guidelines (tone of voice, imagery, brand book) Naming & taglines Projects crafted for EDF, GALERIES LAFAYETTE, RENAULT, SODEXOEarly positions
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Formations
- Professional Certificate - Imagery & PhotographyEcole Estienne2016Professional Certificate - Imagery & Photography
- Master in Brand StrategyOMNES Education2011Master in Brand Strategy
Certifications
- Iconographie PhotographieEcole Estienne2018