À propos de Romain
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Expériences
- PERNOD RICARDFreelance - Global Tech Marketing OfficerVINS & SPIRITUEUXoctobre 2025 - avril 2026 (6 mois)Paris, FranceDriving the strategic positioning of the Global Tech entity (1,000+ staff) within the Group and the broader tech ecosystem.Executive Influence: produced the Global Tech Annual Report for the Executive Committee (COMEX), translating complex tech milestones into business value and ROI.Thought Leadership: orchestrated the leadership team’s presence at premier global events (e.g., Microsoft AI Tour, Tech Show) to establish the Group's authority in AI and digital innovation.Strategic Branding: redefined the value proposition to unify a global tech culture and accelerate talent acquisition in a competitive market.Engagement: launched high-impact omnichannel initiatives (open doors, newsletters) to drive alignment between tech and global business.
- SeptodontDigital Marketing ManagerINDUSTRIE PHARMACEUTIQUEjuin 2021 - décembre 2024 (3 ans et 6 mois)Paris, FranceDigital Transformation: led digital strategy across 15+ markets, generating 70,000+ qualified leads (-64% CPL).Change Management: conducted AI training sessions to upskill marketing teams on LLMs and productivity tools.Platform Ecosystem: oversaw the redesign and deployment of 18 global websites and 100+ nurturing assets.Leadership: managed a team of 3 and external agencies to drive operational efficiency.
- CulinariesHead of culinaries.frAGROALIMENTAIREjuin 2019 - juin 2021 (2 ans)Paris, FranceGrowth: boosted online sales (+38% wine, +22% food) through data-driven acquisition (SMA, SEA, SEO).Brand Pivot: led a strategic shift to focus on wine sales and improved customer satisfaction by 70%.
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Formations
- Double Master's DegreeESCEM2013Double Master's Degree
- DegreeLondon Metropolitan UniversityDegree