Rumaisa M

- Defined brand positioning and growth strategy through market insights and high-impact partnership recommendations

- Led daily content production and community engagement, collaborating with the creative team to drive visibility and audience interaction

- Delivered strategic recommendations to leadership, shaping campaigns and brand initiatives for maximum relevance and impact

I was asked to step into the role of Guest Lecturer at Institut Français de la Mode. The class focused on Cookieless Advertising for Brands, a topic that's been gaining a lot of traction lately. The session was part of the Executive MSc in Strategic Management program, where I had the chance to share practical insights with a group of 30 executives. It felt like a great blend of academic and real-world knowledge, where we could talk through how brands are rethinking their approach to privacy and data. The experience was a reminder of how powerful it is to help people see things from a different perspective, and it gave me a new appreciation for teaching in a way that’s engaging, honest, and impactful.

After a successful 6-month internship, I was offered a full-time contract - something that came from consistently showing up, solving problems, and adding value where it mattered. I took on projects that touched everything from product launches to user experience and content.

Some of the highlights:

- Led a Beta project for a new product, crafting product messaging and aligning Product, Sales, and Analytics teams to gather the right feedback and drive improvements

- Owned the go-to-market strategy for major feature rollouts: everything from positioning and messaging to internal team readiness (Sales enablement)

- Designed the onboarding journey from scratch, ensuring users had a clear and helpful experience from day one, reducing time-to-value

- Drove demand generation through newsletters, blog posts, and case studies—leading to a 22% increase in click-through rate

- Collaborated cross-functionally to translate technical updates into simple, engaging communication for both internal and external audiences