Description

Marketing Manager and MBA candidate (TIAS School of Business & Society, Utrecht) with over 8 years of experience across FMCG, D2C, and tech. Managed €450K+ budgets, multi-market campaigns across 5+ regions, and cross-functional teams of up to 10. Proven ability to drive revenue, retention, and engagement through lifecycle marketing, go-to-market strategies, and stakeholder alignment across marketing, product, and sales.

Langues

Anglais
Bilingue ou natif
Hindi
Bilingue ou natif
Néerlandais
Capacité professionnelle limitée

Préférences en matière de lieu de travail

Accepte de travailler sur site

Utrecht (jusqu’à 50 km)

Quizitive
Marketing & Community Consultant
mai 2025 - Aujourd'hui (1 an et 1 mois)
Utrecht, Pays-Bas
• Built and ran the content calendar across web, email, and social for weekly events; scaled attendance to 200+ and lifted digital engagement by 45%.
Content marketing Email marketing Social media
Synerscope,
Go-to-Market Strategist (Client Engagement)
février 2025 - mai 2025 (3 mois)
Netherlands
• Defined positioning, pricing, and adoption roadmap for EU healthcare, sharpened segmentation and value propositions for market expansion.
Digiphoto Entertainment Imaging,
Senior Marketing Strategist
mars 2024 - septembre 2024 (6 mois)
United Arab Emirates
• Implemented the regional brand plan for Gulf and Southeast Asia aligned to the Annual Brand Plan (ABP); localized central assets with 360-degree playbooks, driving +20% conversion from booking to on-site purchase
• Achieved 18% return on ad spend (ROAS) growth quarter over quarter by running monthly brand reviews with Sales and Trade Marketing and optimizing media, promotions, and assortment.
• Led ICP refresh aligning creative and user experience (UX) to priority Jobs-to-be-Done (JTBD) and Core segments; coordinated packaging, artwork, and content quality assurance (QA); reduced onboarding from three weeks to one.