À propos de Samantha
Curious, well-rounded marketer with experience ranging from B2B technology and services to consumer goods. With a background from both in-house and agency landscapes, my experience covers all touchpoints of the marketing funnel — from content and go-to-market strategy to demand generation and operations. A dual French-American citizen, my experience spans both US and EU markets, including bilingual campaigns and content creation.
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- Instinctive SolutionsDirector of Marketing ProgramsHIGH TECHavril 2021 - Aujourd'hui (5 ans et 2 mois)-Define strategy and lead content creation for B2B marketing campaigns: blogs, eBooks, infosheets, website content, email campaigns-Define and execute inbound marketing campaigns, marketing automation, and website creation projects via Hubspot-Lead and manage portfolio of clients in the Information Management space Manage a team of content writers in US and UK
- AODocsGlobal Marketing ManagerHIGH TECHjanvier 2020 - avril 2021 (1 an et 4 mois)Paris, France-Managed creation and implementation of an SEO-friendly website that accounted for over 100% increase in traffic, including over 30% increase in organic search-Managed and executed strategic website activity and marketing automation via Hubspot-Oversaw content including webpages, email, SEO-optimized blogs and resources-Contributed to sales pipeline growth via multi channel B2B Lead Generation campaigns i.e. LinkedIn ads and email automation
- RevevolMarketing Content ManagerHIGH TECHoctobre 2018 - mars 2020 (1 an et 6 mois)Paris, France-Wrote customer-focused blogs that accounted for a 800% increase in traffic from Q3 to Q4 2018-Redacted customer success stories and marketing supports in French and English (pitch decks, infosheets, landing pages)-Worked with partners Microsoft, Google, and Facebook on co-marketing content and opportunities-Managed email and ad campaigns, lead nurture and automation
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Formations
- International Public ManagementSciences Po, Paris2015Paris School of International Affairs - Master's in International Public Management with specialization in Project Management and European Studies