Sandra Collin

Freelance art director & graphic designer,

specialized in brand design, graphic design, and digital product design.

Holistic approach to the customer journey.

My somewhat atypical background has taken me from product design (watch design in London) to graphic design, then to packaging, as well as cartography and digital product design. I’ve cultivated a cross-disciplinary vision of the profession, blending creative intuition and strategic thinking.

I collaborate with companies and agencies of all sizes. My clients are very diverse. I work in particular with Cambridge, Lifiniti (China), Alter Nutrition (France) , Daphbio (France), as well as the agencies Dreamcentric & Suprasens (with some missions for the L’Oréal Group).

Far beyond its initial function as a simple container, packaging has evolved into a central component of a product’s success and a pivotal touchpoint in the customer journey. As both a powerful driver of purchase and an emotional expression space for brands, it captures the very soul of the product and the brand.

Packaging Designer at Araidena, an agency specialized in custom packaging creation for luxury brands. I developed numerous packaging designs for prestigious names such as KENZO, CHANEL, SHISEIDO, DIOR, HERMÈS, AUBADE, FAUCHON, and more.

Product designer at STORM WATCHES in London, where I designed watches and contributed to the development strategy of the men’s and women’s product lines.