Sarah H.

Led over 10 global brand campaigns, developing 360° communication strategies across digital, retail, PR, and social media. Managed high-profle partnerships, overseeing brand collaborations across luxury, lifestyle, and sports industries, including NBA partnerships and Wilson, ensuring brand alignment and global exposure. Led brand storytelling initiatives, overseeing content production and strategic partnerships to craft engaging narratives and amplify brand positioning. Directed content production for key launches, overseeing agency coordination, and ensuring delivery of high-quality brand assets. Collaborated with digital marketing teams to enhance content distribution and paid media strategies, contributing to a signifcant increase in audience engagement and campaign performance. Managed multimillion-euro marketing budgets, optimizing spending efciency while enhancing brand storytelling and cultural relevance.

Developed and executed global social media strategies, driving brand awareness and engagement across key platforms. Led infuencer partnerships, ensuring consistent brand messaging and audience interaction. Created high-performing digital content, aligning with brand identity and audience insights to maximize engagement. Led cross-functional initiatives between PR, retail, and digital teams, enhancing integrated marketing campaigns and optimizing brand synergy.

Developed and executed digital marketing strategies, enhancing customer engagement and brand visibility. Managed content production, overseeing editorial calendars and digital advertising campaigns to strengthen brand positioning. Optimized SEO, newsletters, and landing pages, leading to a notable increase in lead generation and audience retention. Conducted performance analysis, refning campaigns based on data-driven insights to maximize efectiveness.