Sawssane Bensalah, CRM Marketing Manager, Lifecycle & Email Marketing

Localisation: Genève, Suisse

En télétravail uniquement: Travaille majoritairement à distance

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With a strong background in CRM and Marketing Automation, I am a highly committed and ambitious specialist with 8 years of experience

I am passionate about developing long-term customer relationships and driving omnichannel marketing campaigns that deliver real results. As a digital enthusiast and goal-oriented team player, I love being on the field and have a creative mind that is always open to new ideas and technologies.

My experience includes expertise in CRM, Digital & Social Media Marketing, Email Production, Campaign Execution, Analysis and Reporting using various platforms such as Salesforce Marketing Cloud (SFMC), Adobe Campaign, Pardot and Click Dimension.

Explora Journeys

Global CRM manager

VOYAGE & TOURISME

septembre 2024 - Aujourd'hui (5 mois)

Genève, Suisse

Develop and execute a global CRM marketing strategy across EMEA and NOA

markets, ensuring alignment with Explora Journeys' goals and brand values.

• Design and optimize the global client engagement strategy at every stage of the

customer lifecycle: conversion, retention, loyalty, and reactivation.

• Drive partnerships to expand and grow the customer database.

• Manage a team of 3, collaborating with 2 agencies and 1 copywriter to deliver

impactful CRM initiatives. • Lead the development of new CRM projects, features, and reporting tools to meet

evolving business needs and improve performance.

• Coordinate creative materials with cross-functional teams (Brand, Digital, IT) to

ensure seamless execution of CRM campaigns

Welcometothejungle

Rédactrice

PRESSE & MÉDIAS

janvier 2019 - Aujourd'hui (6 ans et 2 mois)

Paris, France

Rédaction d'articles sur des sujets relatifs aux ressources humaines et à la vie au sein de l'entreprise

https://www.welcometothejungle.com/fr/articles/blog-personnel-booster-carriere

Rédaction web

MEILLEURTAUX PLACEMENT

CRM MARKETING MANAGER

BANQUE & ASSURANCES

août 2021 - septembre 2022 (1 an et 2 mois)

Paris, France

Definition of the activation strategy of the customer and prospect (1M contacts)

• Management of emailing, push notification and SMS campaigns (design and

execution)

• Creation of marketing automation journeys to optimize the customer experience

• Definition of an AB test roadmap to improve campaign performance

• Monitoring of customer satisfaction via the NPS

• Implementation of the segmentation of the CRM database

Salesforce

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Mehdi Semlali recommande Sawssane

Master en marketing management

Kedge business school

2016