À propos de Sigrid
Passionate about marketing and communication and working for clients and agencies for almost 10 years, I can adapt quickly to your needs and provide my strong expertise in marketing strategy as well as help you on the more operational side. In my past experiences I worked as team leader and can as well manage a team. I'd be happy to help you in your project for a short or a long term period.
The types of roles you can give me:
- Project manager
- Team Lead
- Account Manager
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- Stanley/StellaWebsite product ownerMODE & COSMÉTIQUESmars 2024 - mai 2025 (1 an et 2 mois)Bruxelles, BelgiqueOwn the website product strategy & roadmap, aligning with business objectives and brand sustainability values.Lead cross-functional collaboration (UX/UI, dev, marketing, ops, product) to deliver impactful B2B & B2C features.Define and implement the full content strategy (PDPs, messaging frameworks, governance, optimization) ensuring brand consistency and premium user experience.Drive UX, conversion, and personalization improvements using analytics, A/B testing, and customer insights.Prioritize initiatives in Agile environment, balancing stakeholder expectations and ROI.
- PUBLICISAccount managerGRANDE DISTRIBUTIONnovembre 2023 - décembre 2023 (2 mois)Bruxelles, BelgiqueSupported client accounts on short-term basis, driving strategic campaign delivery.Leveraged adaptability and interpersonal skills to integrate quickly into teams and ensure smooth execution.
- Maison MacolatMarketing ManagerLUXEjanvier 2021 - juillet 2022 (1 an et 6 mois)Antwerp, BelgiumManaged marketing team & budget, owning the brand platform from strategy to execution across digital, social, and PR.Designed and launched integrated campaigns (product, content, influencer, events), ensuring consistent storytelling.Negotiated and coordinated with partners, agencies, and press to maximize brand visibility.Defined KPIs and built data-driven performance frameworks, translating insights into strategic decisions.
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Formations
- Master, Marketing, Medias studies, journalismEWHA Womans University2012Master, Marketing, Medias studies, journalism
- Septembre 2012, Management - spécialité Marketing / CommunicationIÉSEG School of Management2012Septembre 2012, Management - spécialité Marketing / Communication