À propos de Sirine
I help pharmaceutical, consumer health, and dermo-cosmetic companies build the scientific credibility that gets their innovations to market and to healthcare professionals. I turn clinical evidence, market intelligence, and congress signals into scientific narratives, HCP engagement programs, and innovation concepts that teams can actually act on.
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Allemand
Capacité professionnelle limitée
Arabe
Bilingue ou natif
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- KenvueConsultant -Skin Health EMEA Healthcare Professional Leadmai 2025 - décembre 2025 (7 mois)Rotkreuz, ZG, SwitzerlandDesigned and executed EMEA regional HCP engagement initiatives in partnership with Global teams and local markets, aligned with global business and medical objectives across the Skin Health portfolio.- Acted as EMEA strategic point of contact for HCP initiatives, ensuring aligned execution across medical, commercial, and local market teams within a complex matrix organization.- Led the Neutrogena Symposium and Aveeno Industry Hub session at EADV with 600+ HCP attendees across both sessions and post-session feedback highlighting scientific content relevance and speakers impact.- Pioneered the first EMEA HCP Activation Toolkit for a new category introduction on the market enabling consistent scientific messaging and launch readiness across regional markets. Developed scientific narratives, educational content, and engagement frameworks for product launches across EMEA markets.- Supported advisory boards, KOL/KEE programs, and scientific narratives across the Skin Health portfolio.- Implemented performance measurement frameworks and post-event analytics to assess engagement impact, generate strategic insights, and inform continuous optimization of regional HCP strategy.
- Sirine Hnana consultingScientific Engagement & Innovation Consultantjuillet 2024 - Aujourd'hui (1 an et 11 mois)Zug, SwitzerlandScience-to-strategy consulting for international clients across consumer health, dermatology, pharma, and aesthetics.
- Skincode AGNew Product Development Managerfévrier 2023 - juillet 2024 (1 an et 5 mois)Erlenbach, ZH, SwitzerlandEnd-to-end product development and portfolio innovation for a premium Swiss dermo-cosmetic brand.- Rebuilt the sunscreen category redefining formulation brief, active ingredient strategy, texture profile, and packaging architecture across multi-market regulatory requirements and sustainability commitments.- Led the full NPD lifecycle across the portfolio: roadmaps, lab and supplier coordination, and regulatory compliance from concept through launch.- Strengthened brand scientific credibility through claims substantiation, HCP communication materials, and training content. Developed partnerships with labs, ingredient suppliers, and testing agencies collaborating on formula design and clinical testing plans.- Monitored EU/FDA regulation updates to anticipate reformulations and ensure compliance.- Analyzed competitor assortment and positioning to inform innovation strategy
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Formations
- Master of ScienceParis Sud University2018Master of science " Formulation, Marketing and Regulation of cosmetic products”
- Doctor of PharmacyFaculty of Pharmacy2013Doctor of pharmacy (Pharm.D)
Certifications
- B1 Telc ZERTIFIKATTelc2024