Somya A.

Conversion rate optimization | Desktop, mWeb:

• Writing data-driven hypotheses for A/B tests to guide the testing process

• Developing test plans and defining key KPIs to measure performance and results

• Managing and prioritizing the A/B test backlog, ensuring alignment with strategic objectives

• Conducting ad hoc analyses via Contentsquare, Kameleoon and Adobe Analytics to extract insights and enhance ongoing strategies

• Conducting quality assurance and verifying the statistical reliability of tests and results, ensuring data integrity and accuracy

• Analyzing A/B test results and providing recommendations for continuous performance optimization

• Proposing UX recommendations to improve user experience and conversion rates

• Regulary benchmarking to compare current practices against market standards and identify improvement opportunities

Conversion Rate Optimization and Product Management | Desktop, mWeb, Mobile App :

• Analyzed the customer journey using advanced analytic tools to identify growth opportunities and enhance the overall customer experience.

• Implemented A/B testing methodologies, including roadmap creation, testing execution, and ad-hoc analysis, to drive continuous improvement in the customer journey and product recommendation strategy.

• Collaborated closely with stakeholders from the Brand, Tech, Marketing, and Business teams across 17 countries, building market expertise and aligning strategies.

Country launch management | Desktop, mWeb :

• Led the definition and execution of the CRO strategy for opening countries, successfully opening markets from 5 to 17.

• Developed and implemented searchandising and merchandising tools and strategies leveraging machine learning techniques to optimize user experience and increase conversions.