Sonja Kruger

I'm a senior freelance creative strategist in brand, communication and content strategy with +15 years' experience in the industry. I help brands and agencies to create strong brands with strong storytelling by leveraging the cultural insights and trends shaping the world in which we live. I work in a wide range of fields but have in recent years worked predominantly in the luxe, beauty, personal goods and alcohol sectors. I am however open to working on other sectors and enjoy the change of scenery. Furthering on from my brand and communication expertise, I also have experience in the brand-and-service design sectors and really enjoying developing new concepts, business ideas and/or models. A few brands I've worked on recently include Yves-Saint Laurent, Issey Miyake, Chloë, Armani, Rogé Cavaillès, Biotherm, L'Oréal, Vins de Bordeaux, Cointreau, Atelier Cologne etc

Development of integrated global, in-market and regional strategies for European and Asian markets

Brands: L’Oreal Beauty (Yves Saint-Laurent, Biotherm)

Redefining industry marketing approaches and developing marketing strategies focused on cultural movements through integrated marketing communication; platform development for collaboration, growth and innovation; and social responsibility