Sophie M.

Led the public websites (APAC, EMEA, AMER) migration from vision, planning, build to optimisation stages, resulting in enabling 40 marketers to do their best work on a new platform, increasing sign-up users by 30% and decreasing page load time by 32%.

Led the creation and implementation of new processes and platforms in order to be a successful and efficient team.

Led the migration of logged-in functionalities from research, planning, UX, UI designs, technical build to launch, resulting in the successful launch of My Account increasing Status customers retention by 35% and decreasing operation calls by 40%.

Enabled 60 marketers to do their best work on a new AEM platform by collaborating with and training teams.

Led the creation and launch of My Offers and Tips, a new gamification product resulting in an increase of 23% of the average user number of points and 15% of increase of number of users redeeming points.

Led the build of Nova Radio new apps from research, vision, roadmap, design to launch leading in increasing listening timely 30% and new users by 15%.

• Led ideation workshops, set the vision for each product and 6-month roadmaps to deliver new apps and new skills on voice products;

• Product lead of design and services development and implementation of apps based on the vision focused on audio content instead of editorial. The new apps enable Nova listeners to be able to subscribe to podcasts, watch videos;

• Product lead of VX flow, commercial agreements and build for the voice products in order to deliver a new skill on Alexa Amazon product to enable users to enter competitions via voice only.

• Product lead of VX flow, commercial agreements and build for the voice products in order to deliver a new Google Home skill to enable users to listen to Nova podcasts.

• Collaborated with UX and UI designers and ran user research to deliver new experiences.

• Worked alongside developers and commercial teams to implement new services for our users; Achievements:

• The new iOS and Android Nova apps have been released and the ratings and engagement went up.

• We positioned Nova brand as a leader in voice products.

Led the migration of logged-in functionalities from research, planning, UX, UI designs, technical build to launch, resulting in the successful launch of My Account increasing Status customers retention by 35% and decreasing operation calls by 40%.

Enabled 60 marketers to do their best work on a new AEM platform by collaborating with and training teams.

Led the creation and launch of My Offers and Tips, a new gamification product resulting in an increase of 23% of the average user number of points and 15% of increase of number of users redeeming points.

Led the migration of logged-in functionalities from research, planning, UX, UI designs, technical build to launch, resulting in the successful launch of My Account increasing Status customers retention by 35% and decreasing operation calls by 40%.

Enabled 60 marketers to do their best work on a new AEM platform by collaborating with and training teams.

Led the creation and launch of My Offers and Tips, a new gamification product resulting in an increase of 23% of the average user number of points and 15% of increase of number of users redeeming points.

Led the migration of logged-in functionalities from research, planning, UX, UI designs, technical build to launch, resulting in the successful launch of My Account increasing Status customers retention by 35% and decreasing operation calls by 40%.

Enabled 60 marketers to do their best work on a new AEM platform by collaborating with and training teams.

Led the creation and launch of My Offers and Tips, a new gamification product resulting in an increase of 23% of the average user number of points and 15% of increase of number of users redeeming points.

Product lead of Velocity Frequent Flyer website and back-end services during the digital transformation (phase 2.1 onward).

• Defined product requirements through release cycles and managed product roadmap in an agile environment.

• Monitoring brand KPIs using Adobe Analytics. Worked to improve conversion rates and prioritised backlog through constant A/B testing and user feedback;

• Managing the build of membership sections of the website, including managing priorities, API integration, designs and backlog;

• Led launch of "My Account" version "https:// experience.velocityfrequentflyer.com/my-velocity" as well as "Activated Offers", "My Activity Statement", "Family Pooling"

• Managed development of "My Account", "Activated Offers", "My Activity Statement", "Family Pooling" from idea to live product.

• Created user flow, collaborated with UX designers to develop interface and worked alongside engineers, solution architects during development to implement new capabilities, QA and user testing.

• Product lead of "My Account", "Activated Offers", "My Activity Statement", "Family Pooling" API development. The API allows user account data and membership status to seamlessly give users new information on how they are tracking to maintain or upgrade Status and categories where they are earning and redeeming Points.

• Managed creation of Velocity Daily BETA website, including overseeing wireframes, designs, service integration, stakeholder management and content management. Achievements:

•We delivered the first version of the new My Account on time as planned despite an increased technical scope.

•We enabled new capabilities for our members to understand and engage with the program https://experience.velocityfrequentflyer.com/my-velocity;

•Awarded the Collaboration Velocity Excellence Award after the first release of My Account.

•We delivered new products: "Activated Offers" and enhanced functionalities of"My Activity Statement", "Family Pooling", "Claim missing Points".