À propos de Sophie
Anglais
Bilingue ou natif
Expériences
- CVO AccelerationMedia BuyerE-COMMERCEmai 2019 - Aujourd'hui (7 ans et 1 mois)Phoenix, États-UnisHead of Social Media Ads and strategy.
- BonTon DigitalDigital Marketing ConsultantCONSEIL & AUDITmars 2018 - Aujourd'hui (8 ans et 3 mois)Paris, FranceAgency and corporate experienced digital marketer with deep expertise in campaign strategy, management and implementation for SMB, Start-ups and Crowdfunds. I use tactical strategies and analyze data to crush goals for businesses through auditing, redesigning, developing, and executing their digital marketing plans.I originally came from an account management background for an award winning digital agency before moving into marketing management for large Australian and European non for profit organisations.I helped developed full marketing campaign for both digital and traditional channel, I have worked on 50+ accounts and clients across lead-generation and eCommerce niches, SMB, Start-ups and large non for profits.Some of what I am best at:ï‚· Campaign development, strategy and implementation across digital and traditional channelsï‚· Best strategies and practices on Facebook/Instagram's advertising platforms (FB ads)ï‚· Tactical and strategic audience research, building, and targetingï‚· Prospecting and retargeting funnelsï‚· A/B testing planning and executingï‚· Facebook Messenger chatbot builds (ManyChat)ï‚· Leveraging data across organic and paid to maximize conversions (UX/CRO)ï‚· Analyzing data and attribution models across multiple channelsï‚· Email flow automation and optimization (Mailchimp, Klaviyo)
- Creative Underwear for Men (C.U.M.)FoundatriceE-COMMERCEfévrier 2018 - Aujourd'hui (8 ans et 4 mois)Paris, France Creative Underwear for Men, as the name suggests, is underwear made for men. A movement for men and women who want to shift old ideas about the intersection of masculinity and sensuality. 112% funded on Kickstarter - now in the production phase
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Formations
- Licence Histoire et Relations InternationalesParis IV - La Sorbonne2012