Stephanie Triau

After joining the pre-sales team, I worked on a wide range of projects spanning from new software launch canvas to new data supplier screening, client relationships and insights production. Main focus was on supporting F&B brands, luxury or not.

Consulting companies and agencies mainly in the field of social listening or adjacent spaces, working on insights-related work, from production support to client relationship or thought leadership.

Examples of contracted missions:

- Social media presence newsletters for major players in the Wines & Spirits industry

- Social media performance framework benchmarking and current trends depiction for a major premium player in the Wines & Spirits industry

- Review of on trade and off trade social media presence for a vodka brand and recommendations on next steps for on trade/off trade content strategy

- Social media/Search Market pulse report for the allergy and vitamins/supplements OTC market in Australia and content strategy recommendations

- Cultural trends about Healthy everyday wins for a major player in the Vitamins/supplements sector in Australia

- Cultural trends report about the Hands/Body Lotion market for a skincare brand for content creation and innovation thinking purposes

- Social communities segmentation and social content recommendations for a luxury menswear/men accessories brand in the context of its repositioning.

- Monthly performance newsletters for a player in the energy sector

- Trends analysis on the luxury and ultra luxury segments on the serums market on US, France, China and Korea geographies

- Social brand image review for a fashion brand (worldwide scope including China, Korea and Japan zooms).

Directed and sold social media insights research pieces - with a strong focus on social brand equity, tribes/consumer profiling and micro trends detection aside from more classic feats such as campaign/impact/brand image reports. Client portfolio included world leaders in fashion, beauty, watches & jewelry, hospitality, trend and design agencies.