Tatiana Rueff

I work with organisations and leadership teams during transformation, restructuring, and large-scale change — particularly when execution slows, alignment weakens, or decisions become unclear.

My work focuses on restoring clarity, aligning leadership teams, and ensuring execution translates into results.

I typically support organisations to:

➤ Restore momentum in transformation programmes where progress is slowing

➤ Align leadership teams around clear priorities and ownership

➤ Re-establish decision clarity to reduce delays and rework

➤ Maintain execution focus in complex, high-pressure environments

This builds on 15+ years leading brand, portfolio, and transformation initiatives in global FMCG organisations.

Selected Impact:

• Led transformation initiatives in FMCG and Pharma environments

• Facilitated leadership alignment sessions in global matrix organisations

• Designed and delivered leadership and resilience programmes (Eli Lilly)

• Delivered 500+ hours of executive coaching globally

• Led, coached, and mentored the Global Branding Team (8 direct reports), defining the strategic vision for product and service brands across a complex $17.6B business portfolio.

• Championed a global culture of innovation and continuous learning, embedding new processes and best-in-class practices for brand creation across the organisation.

• Spearheaded the digital transformation of the brand's content strategy, orchestrating customer-centric B2B and B2C content development to unify the brand experience.

• Managed a key portfolio of six Yoplait consumer brands while simultaneously leading the Private Label business across Europe.

• Led portfolio-wide profitability transformation for Yoplait (15+ brands), identifying and implementing margin improvement initiatives across commercial strategy, sourcing, marketing, and manufacturing operations spanning three European plants.

• Contributed to portfolio P&L performance through strategic brand management, pricing, and portfolio optimisation.