À propos de Caroline
Based in London, I help international brands, media outlets, and businesses create clear, high-quality, and engaging content in both French and English.
I specialize in everything from long-form editorial (interviews, deep-dive reports, features) to branded content for sectors like Tech, Fintech, Luxury, and Culture. My focus is always on editorial consistency and top-tier writing.
What I bring to your project:
Simplifying the complex: I take technical or difficult topics and turn them into stories that are easy to read and hit your business goals.
Adaptability: I quickly learn your brand voice and respect your guidelines and deadlines.
Research-driven: With a strong background in qualitative research and user interviews, I know how to find the human angle and turn consumer insights into high-value content.
Whether you need a sharp SEO article, a compelling brand story, or help defining your editorial tone, I’m here to help you connect with your audience.
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Accepte de travailler sur site
Londres (jusqu’à 10 km)
Expériences
- FreelanceCopywriter, Creative & Editorial Consultant (FR/EN)PRESSE & MÉDIASaoût 2018 - Aujourd'hui (7 ans et 10 mois)Londres, Royaume-Uni
- Wrote brand copy and campaign content for clients in tech, luxury, finance, and culture.
- Published long-form editorial: profiles, investigations, and personal essays, in both English and French.
- Delivered script doctoring and original screenwriting for web content and TV pilots for major networks including Canal+ and France Télévisions.
- FreelanceProduction Assistant | New York Times Opinion (Jonathan Pie Series)CINÉMA & AUDIOVISUELfévrier 2022 - septembre 2022 (7 mois)Paris, France
- Set Operations: Managed the physical setup of props, organized equipment, and maintained a clean, efficient filming environment.
- Logistical Support: Executed "runs" for supplies, coordinated transportation, and provided immediate administrative help to the producers.
- Talent Assistance: Facilitated smooth performances by manually operating the autocue/teleprompter and ensuring the cast has everything they need to stay focused.
- VeloxxConsultante en recherche marketing bilingue (FR/EN)MODE & COSMÉTIQUESaoût 2025 - novembre 2025 (3 mois)Londres, Royaume-Uni
Qualitative Research & Consumer Insights for FMCG Brands
- Conducted in-depth interviews (in-person and via Zoom) and facilitated focus groups for global FMCG brands (Danone, L’Oréal, Mars, etc.).
- Collected, recorded, and analyzed qualitative data (verbatims) to identify actionable consumer insights.
- Drafted client presentations and debrief decks, including executive summaries, strategic recommendations, and key quotes.
Confidential Studies Focused On:
- New product/recipe launches.
- Packaging tests.
- Brand awareness and perception.
- Usage and consumer experience (U&A).
Short-term, agile, and results-oriented missions: Proven ability to build rapport with participants, identify underlying needs, and translate consumer sentiment into actionable insights for Marketing and UX teams.
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Formations
- Master en Industries CréativesSorbonne Paris VIII2015Mémoire : « Les Beauty Vloggers : le début d’une nouvelle industrie »
- Master en Édition & Audiovisuel (Scénario)Sorbonne Paris IV2014Mémoire : « L’avenir des séries TV est-il en ligne ? »
Certifications
- Journaliste on LineAFFICOM – Sciences-U Paris2016