Valerie Poncelet

Responsible for defining and executing the programmatic and yield strategy across a portfolio of 15+ publisher websites, maximizing display and video advertising revenue through best-in class pricing strategies, inventory management, and demand channel optimization along with strategic partner integrations.

As Senior Yield & Programmatic Manager, I led the digital monetization strategy for Mediahuis online portfolio (from news and thematic to classified websites).

My focus was on maximizing revenue through advanced yield optimization, dynamic pricing strategies, and efficient management of the full AdTech stack.

I played a central role in defining and implementing pricing frameworks across all demand channels, integrating new SSPs and ad exchanges ensuring continuous inventory and performance optimization.

I partnered closely with internal teams to develop innovative digital products and improve inventory quality, while also driving the adoption of new tools and technologies across the organization.

Through strategic decision, platform migration leadership, and value-driven collaboration, I helped Mediahuis secure sustainable growth of digital advertising revenue

I led product management for digital advertising solutions, driving development and go-to-market for display and video offerings.

Focused on building scalable advertising solutions, refining pricing and performance levers.

Played a central role in aligning stakeholders around shared goals, improving the advertising portfolio’s value and impact.

Skilled at turning insights into action — from identifying new monetization opportunities to launching high-performing advertising products and forging strong industry partnership