Description

Marketing and growth leader with 10+ years of experience driving digital transformation, D2C, and customer-centric growth across e-commerce, fintech, and retail. I specialize in building and scaling full-funnel marketing systems - from brand and acquisition to conversion, retention, and loyalty - with clear ownership of business impact, ROI, and unit economics.

My work sits at the intersection of marketing strategy, digital ecosystems, IT-enabled platforms, data, and customer experience, turning complexity into scalable growth models.

Langues

Ukrainien
Bilingue ou natif
Anglais
Capacité professionnelle complète

Préférences en matière de lieu de travail

En télétravail uniquement

Travaille majoritairement à distance

BAT
Head of Digital Ukraine
septembre 2022 - Aujourd'hui (3 ans et 9 mois)
Kyiv Metropolitan Area, Ukraine
In this role I`m responsible for:
Defining and executing a digital-first marketing strategy aligned with business, brand and commercial objectives.
Leading digital and technological transformation across core marketing, sales and consumer engagement processes.
Building and scaling D2C and e-commerce capabilities as key growth drivers.
Owning consumer data and Big Data strategy to drive insight-led marketing decisions.
Driving full-funnel performance across owned and partners channels, with a strong focus on ROI and efficiency.
Leading consumer experience, retention and loyalty programs to increase lifetime value.
Orchestrating integrated marketing and communication cycles across touchpoints.

Digital Transformation Customer Loyalty/ Retention IT Strategy E-commerce Change Management
Alfa-Bank Ukraine
Head of Digital
BANQUE & ASSURANCES
septembre 2018 - septembre 2022 (4 ans)
Kyiv Oblast, Ukraine
Defining and executing the bank’s digital and growth strategy aligned with marketing, brand, and commercial objectives.
Leading large-scale digital transformation initiatives impacting customer acquisition, engagement, and operational efficiency.
Owning a portfolio of customer-facing digital products, like corporate websites and mobile applications.
Driving marketing performance through budget ownership, KPI frameworks, and ROI-focused planning.
Leading user acquisition, funnel optimization, and demand generation initiatives across digital channels.
Designing and optimizing end-to-end customer journeys and sales funnels.
Building analytics and performance measurement systems to support data-driven marketing decisions.
Leading cross-functional teams and external partners, ensuring alignment across marketing, product, IT, and business stakeholders.

Two-time winner of Ukraine’s best fintech advertising campaign.
Successfully launched multiple customer-facing products, including mobile banking, credit and co-brand cards, SME banking solutions, loyalty program, and digital portals.
Improved back-office efficiency, by covering tach gap - increasing productivity by 50%.
Tripled digital channels impact in bank sales volumes
Developed new mobile app and get 2m active users.
Digital Transformation Stratégie de croissance product owner Growth hacking Marketing
Eldorado
Head Of Ecommerce
GRANDE DISTRIBUTION
avril 2017 - septembre 2018 (1 an et 5 mois)
Kiev City, KV, Ukraine
Defining and executing the e-commerce and online marketing strategy aligned with overall commercial objectives.
Full ownership of online revenue performance, marketing plans, and budgets.
Acting as Product Owner for the e-commerce platform, ensuring conversion, usability, and business performance.
Leading demand generation across SEO, PPC, affiliate, comparison platforms, SMM, email and content marketing.
Planning and executing integrated promotional and advertising campaigns to drive sales growth.
Building partnerships and joint commercial initiatives with key market players.
Monitoring performance, preparing executive-level reports, and aligning initiatives with internal and external stakeholders.

Key results:
Increased revenue from channel by 90%.
Growth of e-commerce sales share from 7% to 21%.
NPS growth from 3 to 49.
E-commerce Marketing Web development Team management Digital Transformation

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S’inscrire pour les voir

Google Digital Marketing & E commerce Certificate Learning Design Thinking
Google Digital Marketing & E commerce Certificate Learning Design Thinking
Master's degree
Kyiv National Economics University
2011
Master's degree

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Valerii Boiko

Marketing Director. Growth Management

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