Description

Most brand and communications consultants will tell you what you want to hear. I tell you what's actually not working — and then we fix it.

I'm fast at identifying problems and even faster at solving them. I get obsessed with briefs I believe in. I don't waste your time on things that don't move the needle. And I bring 18+ years of genuine cross-sector experience — across technology, culture, lifestyle, luxury and institutional clients — which means I connect dots that specialists miss.

I work at the strategic advisory level. Brand positioning, go-to-market communications, organisational narrative, market entry, brand transformation. The kind of work that happens before the brief gets written — and that determines whether everything that follows actually lands.

What you get when we work together:

— A sharp, honest diagnosis of what's not working and why

— Strategy that is practical and built to be executed, not filed away

— Senior thinking without agency overhead or junior handoff

— A point of view. Because that's what makes decisions happen.

I take on a focused number of engagements at a time — so when I'm on your project, I'm actually on your project. Typical engagements run 4–12 weeks. Remote-first, available across Europe and globally, in-person in Berlin.

Langues

Serbe
Bilingue ou natif
Anglais
Capacité professionnelle complète
Allemand
Capacité professionnelle complète
Espagnol
Capacité professionnelle limitée

Préférences en matière de lieu de travail

Accepte de travailler sur site

Berlin (jusqu’à 50 km)

aspekt.ai
Managing Partner & Strategic Director
janvier 2025 - Aujourd'hui (1 an et 5 mois)
Berlin, Germany
Creative consultancy and innovation studio shaping the new era of culture through digital expression - working at the intersection of art, technology and influential talent.

– Lead business development, strategy and creative direction - working with technology and lifestyle clients on brand and cultural strategy, phygital experience design and community-led activations
– Drive go-to-market communications that connect product identity with cultural relevance across European and global markets
– Build and curate cross-industry networks of consultants, artists and creative partners to support client engagements
Business development Marketing Communication strategy Change Management Corporate strategy
Mozilla
Head of Communications, Europe
janvier 2022 - janvier 2025 (3 ans)
Berlin, Germany
– Architected and led Mozilla's European communications strategy across Germany, France and the UK - building and managing high-performing, cross-disciplinary teams
– Directed brand transformation initiatives driving audience growth, cultural relevance and sustained visibility across all priority markets
– Increased PR output by 50% within six months through market-specific storytelling and strategic media relations
– Designed and executed record-breaking influencer programmes and Mozilla's flagship brand ambassador initiative
– Produced Mozilla's first-ever digital exhibition for the brand relaunch — a new benchmark for tech brand storytelling
Communication strategy Marketing Change Management
Press Factory
Team Lead Communications, DACH
janvier 2021 - janvier 2022 (1 an)
Berlin, Germany
– Led strategic repositioning and communications for leading fashion, lifestyle and beauty brands in the DACH market - including Stetson, Red Wing, Dr Hauschka and Liebeskind
– Delivered 30–50% media coverage growth and orchestrated eight high-profile brand experiences within two months
– Advised leadership on new market entry strategies and sustainable transformation communications
Communication strategy Corporate strategy Public relations