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Vanja ProkićVP

Vanja Prokić

Brand & Communications Strategy Consultant

2 200 €/jour
Berlin, DE
15 ans et +

Délai de réponse moyen : 1h

À propos de Vanja

Most brand and communications consultants will tell you what you want to hear. I tell you what's actually not working — and then we fix it.

I'm fast at identifying problems and even faster at solving them. I get obsessed with briefs I believe in. I don't waste your time on things that don't move the needle. And I bring 18+ years of genuine cross-sector experience — across technology, culture, lifestyle, luxury and institutional clients — which means I connect dots that specialists miss.

I work at the strategic advisory level. Brand positioning, go-to-market communications, organisational narrative, market entry, brand transformation. The kind of work that happens before the brief gets written — and that determines whether everything that follows actually lands.

What you get when we work together:
— A sharp, honest diagnosis of what's not working and why
— Strategy that is practical and built to be executed, not filed away
— Senior thinking without agency overhead or junior handoff
— A point of view. Because that's what makes decisions happen.

I take on a focused number of engagements at a time — so when I'm on your project, I'm actually on your project. Typical engagements run 4–12 weeks. Remote-first, available across Europe and globally, in-person in Berlin.
  • Serbe

    Bilingue ou natif

  • Anglais

    Capacité professionnelle complète

  • Allemand

    Capacité professionnelle complète

  • Espagnol

    Capacité professionnelle limitée

Accepte de travailler sur site
Berlin (jusqu’à 50 km)

Expériences

  • aspekt.ai
    Managing Partner & Strategic Director
    janvier 2025 - Aujourd'hui (1 an et 5 mois)
    Berlin, Germany
    Creative consultancy and innovation studio shaping the new era of culture through digital expression - working at the intersection of art, technology and influential talent.

    – Lead business development, strategy and creative direction - working with technology and lifestyle clients on brand and cultural strategy, phygital experience design and community-led activations
    – Drive go-to-market communications that connect product identity with cultural relevance across European and global markets
    – Build and curate cross-industry networks of consultants, artists and creative partners to support client engagements
    Business development Marketing Communication strategy Change Management Corporate strategy
  • Mozilla
    Head of Communications, Europe
    janvier 2022 - janvier 2025 (3 ans)
    Berlin, Germany
    – Architected and led Mozilla's European communications strategy across Germany, France and the UK - building and managing high-performing, cross-disciplinary teams
    – Directed brand transformation initiatives driving audience growth, cultural relevance and sustained visibility across all priority markets
    – Increased PR output by 50% within six months through market-specific storytelling and strategic media relations
    – Designed and executed record-breaking influencer programmes and Mozilla's flagship brand ambassador initiative
    – Produced Mozilla's first-ever digital exhibition for the brand relaunch — a new benchmark for tech brand storytelling
    Communication strategy Marketing Change Management
  • Press Factory
    Team Lead Communications, DACH
    janvier 2021 - janvier 2022 (1 an)
    Berlin, Germany
    – Led strategic repositioning and communications for leading fashion, lifestyle and beauty brands in the DACH market - including Stetson, Red Wing, Dr Hauschka and Liebeskind
    – Delivered 30–50% media coverage growth and orchestrated eight high-profile brand experiences within two months
    – Advised leadership on new market entry strategies and sustainable transformation communications
    Communication strategy Corporate strategy Public relations

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Formations

  • Bachelor of Arts
    Academy of Fine Arts
    Bachelor of Arts

Compétences

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