Vincent Charles

Strategy, Product, Growth, Marketing & On-chain Analytics at Morpho Labs - Leading lending protocol on EVM chains with +5B TVL

In my role at Binance, I led critical data-driven initiatives across European and LATAM markets, reinforcing the company's leading position in the global crypto-trading landscape. Strategic Planning and Implementation Automated Data Reporting: Initiated a global reporting strategy that played a vital role in optimizing market tactics and enhancing data utilization across multiple markets. Crypto-Trading Data Innovation: Designed and implemented a sophisticated data pipeline and metrics system, creating an advanced reporting dashboard for regional insights. In-Depth Market Analysis and Reporting KYC Remediation and VIP Leads Generation: Spearheaded projects leading to the conversion of million of users and significantly influencing trade volumes of billions of dollars. Bullrun Impact Analysis: Conducted comprehensive simulations to evaluate market trends, revenue impacts, and trade volume fluctuations. Strategic Business Leadership Business Reviews and Data Strategy: Guiding operational direction at the regional and global levels via designing and presenting OKRs and targets, providing critical insights for both European and LATAM markets. Cross-Regional Team Leadership (Europe): As a team lead, established team OKRs, designed knowledge systems, and guided junior members, enhancing team efficiency and strategic output. Data Literacy and Education: Created a detailed App Metrics Performances guide and led workshops, significantly elevating regional data literacy and strategic decision-making abilities. Collaborative Expertise Cultivated robust relationships with C-level executives, including Regional Leads and Country Managers, while also collaborating extensively with various departments such as Marketing, Compliance, and Product Development. Played a pivotal role in addressing recurring data needs, preparing data presentations for key meetings, and managing top-management requests, reinforcing my position as a strategic business advisor.

Carrefour operates more than 12,000 stores and e-commerce sites in more than 30 countries. Carrefour is a multi-local, multi-format and omni-channel retail Group that employs more than 380,000 people worldwide and generated 84.9 billion euros sales incl. VAT in 2018. About:

- Led the integration and transformation of Carrefour Taiwan's sales data into a global insights platform that helps to understand customer, brand, and competitor behavior, identifying new business trends and opportunities for the leading retail suppliers SQL, BigQuery)

- In charge of the web analytics tools and reporting for the Ecommerce website of Carrefour Taiwan Google Analytics, SQL, JavaScript, Google Data Studio, Google Tag Manager)