Walé Odunlade

Within a dynamic startup specialised in ITs, SaaS and sustainable development, I was in charge of managing the company's social media channels (Facebook, Twitter, Instagram, Google +,Pinterest). In order to fulfil the Marketing objectives, I had to federate a community around the message of the company. My major missions were :

• Contribute in the web strategy and the B2B marketing strategy

• Increase the visibility of the new website, increase the (web)notoriety of the company

• Usage of Social Media management tools (e.g. Hootsuite) to optimise the time spent on each social network

• Creation of media content for the blog and for the different social networks

• Editing blog articles (Word Press)

• Implementation and calculation of KPI

As the right-hand man of the Communications Manager, I participated in the implementation and the follow-up of the communication supports realisations : Christmas catalogue, point-of-sales advertising, point-of-sales information. I had the opportunity to use my creative skills via Photoshop, Illustrator and In Design in order to deliver astonishing contents. I was also involved in the professional toys trade-show « Jouérama » as a sales representative, but also as an active member of the organisation team.