Wanda Chelli-Cherfa

Snr BI at Miravia - Creating and influencing Customer Care, Reverse Order, and Online Marketing business teams with insightful metrics KPIs, and deep dive analysis.

Data and business partner for Payment Acceptance and Experience team including:

- Built and set up fully automated reports for 8 European Countries using integration of Excel Power BI, Redshift SQL, Quicksight

- daily usage by 80 international stakeholders including Marketing and Payment Project Management Teams.

-Data partnered on EU Campaigns for Payment Marketing team (>€1 M Promotions, Go-To-Market): defined targeted customers segments using customer insights data during the prelaunch phase and provided follow-up postmortem analysis through data analysis and insight on success metrics.

- Created first EU shadow PnLs for each valuable payment methods (7 different work-streams) using Downstream Impact expertise (attribution of long term value based on customer behaviour insights) and cannibalisation analysis (AB tests) to forecast incremental value of launching a new payment method.

- Creation and facilitation of 3 Data trainings 101 (2 hours) and implementation of processes and self service tools reducing SIM numbers by 50%.

Reporting, SME (Subject Matter Expert) and business partnering for French Amazon Marketplace including:

- Creation of fully automated reportings for Marketplace programs using integration of Excel Power BI and Redshift SQL

- Automating P&L for Europe FP&A via Python scripts and VBA macros

- Analysing and deep dives of Marketplace growth week over week

- Reporting of Financial statements in Monthly and Quarterly Business Review with Leadership Team

- Supporting Consumables Category with Financial analysis of growth

- Supporting adhoc business requests by creation of SQL queries

- Creation and facilitation of Financial trainings, user guides, and onboarding guides