Xavier Brysbaert

⊚ Designed and implemented the design system.

⊚ Created the website from concept to launch.

⊚ Designed the MyRhizome dashboard for multiple user types.

⊚ Led the art direction to ensure a strong visual identity.

⊚ Produced custom illustrations to enhance the brand.

⊚ Developed motion design for dynamic interactions.

⊚ Worked closely with developers and stakeholders to bring designs to life.

⊚ MY RHIZOME: Implementation of a comprehensive design system for an international dashboard aimed at freelancers, buyers, and suppliers (creation of component libraries, design tokens), following an agile methodology to ensure iterative improvements and adaptability.

⊚ AXOLA: Design of a tender platform for five European countries (Luxembourg, Germany, Italy, Spain, Belgium): conducted multicultural user research to identify local specifics and commonalities.

⊚ ODÉCIA: UX audit, user research, and high-fidelity wireframes for an AI tool assisting with responses to tenders. Improved the SUS score from 41 to 82.

⊚ MISSION HUMANITY App: User testing and insight synthesis to guide user centered solutions. Achieved a high SUS score: 84.

⊚ PAÜSE: Facilitation of ideation and co-design workshops based on Design Thinking principles. Excellent results in the AttrakDiff test: 2.5 in Pragmatic Quality and 2.75 in Overall Attractiveness.

ART DIRECTION

⊚ Saint Amand (Children's Range): Achieved a 12x sales increase.

⊚ La Bière du Corbeau: Sold 2M bottles in the first year, followed by 60% annual growth for three years after the brand identity overhaul.

⊚ Crown: Developed and executed the communication strategy, created innovative concepts, and led client presentations in an agile team environment, collaborating closely with designers and strategists.

⊚ Visual Guidelines: Created flexible and precise visual guidelines for top-tier brands, ensuring brand consistency and strategic alignment. CALL FOR TENDERS & DIGITAL SOLUTIONS

⊚ Secured 22 out of 27 tenders, landing major clients such as RTE, Suez, Decathlon, Auchan, and La Caisse d'Épargne.

⊚ Led the creation of strategic communication materials and digital products that aligned with business goals.

⊚ Conducted in-depth user research and competitive analysis to craft high impact solutions. MOTION DESIGN

⊚ Founded and led the Motion Design division, establishing efficient workflows and expanding creative capabilities.

⊚ Delivered 30+ motion design projects, showcasing the power of storytelling to captivate audiences.

⊚ Secured long-term partnerships with key clients through compelling motion design work. COLLABORATION & KNOWLEDGE SHARING

⊚ Advocated for teamwork and knowledge sharing, fostering a collaborative culture across departments.

⊚ Initiated monthly micro-training sessions on design software and creative techniques, significantly enhancing team skills. KEY CLIENTS Decathlon, Btwin, Newfeel, M6, Suez, Société Générale, Crown, RTE, Saint Amand, Difcom, La MEL, Transpole, Happichic, Kiabi.