À propos de Yannick
Highly accomplished digital marketing professional with substantial international experience and achievements, at senior level. Demonstrates in-depth expertise on all facets of innovation, E-business, market research and digital projects. Adept at forming, managing and engaging high performance teams to drive business growth and achieve record financial results. Proven track record of successful business transformation, revenue generation and cost savings. Recognised by management and peers for superior strategic planning and execution. Versatile and financially astute, continually challenges status quo and efficiently optimises business performance. Will serve as an asset from the outset to any new organisation where outstanding leadership and superior communication skills are key criteria for success.
A few highlights from my career to date include:
• Devised innovative technological solution to aid flawless CRM program implementation and achieved €3.2M cost savings.
• Created highly effective brand digital marketing strategies for Nutriacademia program, best practice for Profutura relaunch in Danonne, Latidos Vitales and best case for Premio Mercury, in health category.
• Drove revenue growth within top 10 French independent marketing services agency, and secured €550K sales, in 2010.
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Espagnol
Bilingue ou natif
Accepte de travailler sur site
Barcelone (jusqu’à 50 km)
Expériences
- The LinksKey Account ManagerCONSEIL & AUDITavril 2005 - juin 2010 (5 ans et 3 mois)Paris, FranceOperated as Key Account Manager for top 10 French independent marketing services agency, with turnover of €12 million in 2009 and achieved €550K sales, in 2010.- Expertly managed comprehensive portfolio and drove development of insurance sector business, including prospecting for new leads, conceptualisation of commercial and communication operations.- Devised and executed effective mailings and presentations, created briefs, commercial proposals and call to tender, skilfully negotiated lucrative contracts, forged strong relationships with customers and secured loyalty.- Created new innovative offers and online research methodology and contributed 20% to total research, in 2009.- Drove all aspects of project management in conjunction with analysts, achieved all deadlines, quality parameters, and objectives and remained within agreed budgets.- Collaborated with multiple key clients including Allianz, Caisse d’Epargne, Groupama, Pacifica, CNP Assurances, MMA, Malakoff Médéric, Caisse des Dépôts, exceeded client expectation and secured repeat business.
- Danone NutriciaStrategy & Insights and Connection ManagerAGROALIMENTAIREmai 2011 - juillet 2015 (4 ans et 2 mois)Buenos Aires, ArgentineEffectively managed all facets of DELN Research program and Business Intelligence and introduced improved monthly market reporting process to accurately track company performance. Achieved positive business impact through effective management of key studies Needscope, U&A – Food Intake, BHT, Shopper H&A, HCP Tracker, Touchpoint Mapping Study, Website tests, deployed Social Media tracking, for three main brands, including creation of digital program for Nutrilon, Vital and Crecer brands.- Conceptualised and deployed high impact brand digital marketing strategies for Nutriacademia program, best practice for Profutura relaunch in Danonne, Latidos Vitales and best case for Premio Mercury, in health category.- Secured 16pts uplift in brand purchase following connection program and expertly relaunched Nutricademia program, achieved 85%+ visits, two returning visitors and 22% registration conversion rate.- Defined efficient tools and processes for effective consumer relationship management, ascertained essential KPI criteria for digital campaigns, resulting in enhanced productivity and achievement of all business objectives.- Key contributor and leader during establishment of Nutricia Bago shop on Mercado Libre platform, including creation of virtual shops, for pharmacies.- Efficiently managed call centre for five countries, including Argentina, Chile, Mexico, Columbia and Peru.
- Danone DAIRYStrategy & Insights and Connection Senior ManagerAGROALIMENTAIREjanvier 2015 - septembre 2017 (2 ans et 9 mois)Buenos Aires, ArgentineExpertly managed and rejuvenated Dairy Research program, including Business Intelligence and provided support for nine brands, with budget valued at €2.2M, 5% of A&P and high impact team, of four staff. Secured €3.2M cost savings via creation of innovative technological solution to facilitate seamless CRM program deployment and further 10% savings on fees and market research projects through negotiation with suppliers; estimated CRM budget valued at €1.5M, in year one, including industrial development.- Drove digital transformation of Dairy Business through efficient management of CRM program from pre-project status to market launch, including all facets of industrial feasibility testing and definition of business model.- Defined KPIs and instigated dashboard on Media Team to execute enhanced advertising campaigns, created tools and processes for effective consumer relationship management, in conjunction with Media and Quality teams.- Established and promoted Social Media Listening and ensured always-on monitoring of campaign performance.- Contributed substantially to Category Vision process and Innovation Team and reshaped Danone business scope.- Effectively managed key studies and achieved positive impact on business, including U&A – Food Intake, BHT, Shopper H&A and Cross Media study, executed annual budget creation, detailed business reviews and drove all marketing and sales meetings, at C-Level, to enhance business growth.- Served as key member of cross-CBUs “Alimentación Saludable” digital program, championed good health and food habits, throughout Argentinian population.
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Formations
- Postgraduate Diploma in Digital BusinessColumbia Business School and MIT2019Helps to design strategies and evaluate business models that help grow businesses in this thriving age of digitalization. Program designed around the five key requisites for success in the digital economy: - Understand and evaluate digital business models - Identify what makes customers click and stick - Understand the foundation and tools for digital marketing and strategy - Harness big data as a strategic asset - Embrace innovation and experimentation in the digital world See Diploma: https://www.SmartCertificate.com/SmartCertificate/Default.aspx?Yy56oYTnzuAs6TGAL7biggMQ3dTYA%2fFlz47tuhsfKvKu2nahjwip%2fUvkDrPgL1JP
- Master of Science Degree in Marketing (MSc.)HEC Montréal1999
Certifications
- Innovation of Products and Services: MIT's Approach to Design ThinkingMIT2018
- Digital Marketing: Customer Engagement, Social Media, Planning & AnalyticsColumbia University2018