Description

Strategist with a strong consumer-centric approach, based on insights and data. A willingness of shaping our next 5 years with a main focus on first party data- value exchange- omnichannel and hyper-personalised user journey- relationship marketing and brand love. Evangelise CRM and Marketing Automation as the main tool to have in-depth meaningful 360° customer journeys, lifecycle and RFM models and move on to the predictive model.

Langues

Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Capacité professionnelle limitée
Arabe
Capacité professionnelle limitée

Préférences en matière de lieu de travail

En télétravail uniquement

Travaille majoritairement à distance

RTBF
Marketing Strategist and project owner CRM
DIVERTISSEMENTS & LOISIRS
avril 2024 - Aujourd'hui (2 ans et 2 mois)
Brussels, Belgium
Responsible for CRM strategies based on behavioral data and dynamic segmentation, overseeing the customer lifecycle and marketing strategy for lead generation and retention for RTBF Actus and RTBF Auvio platforms. Managed campaigns and reporting. Deploying RFM model strategy and tactics
Email marketing Création de funnel marketing automation Copywriter
RTL Belgium
CRM Manager - Digital transformation
janvier 2023 - mars 2024 (1 an et 2 mois)
Brussels, Belgium
Responsible for CRM strategies based on behavioral data and overseeing the technological transformation towards a CDP for omnichannel activations. Developed data collection, centralization, and activation roadmaps. Contributed to the positioning of streaming content and developed the digital amplification and retention plan.
Emakina
Marketing automation strategist
septembre 2021 - décembre 2022 (1 an et 3 mois)
Brussels, Belgium
Responsible for the marketing strategy of a portfolio of 8 international and Belgian clients, translating business needs into a user-focused communication plan. Lead the market audit, selection, and implementation of automation tools. Define roadmaps for transitioning from "transactional journeys" to "omnichannel journeys" and measure performance and lifecycle growth using the RFM model, while prioritizing data enrichment, user orientation, and creativity.