Description

I'm a fashion business consultant with global experience between Paris and New York, helping fashion and lifestyle brands grow online, expand into retail/wholesale, and scale strategically.

Expertise:

• E-commerce – Shopify audits, conversion optimization, and product presentation.

• Wholesale – Sales strategy, line sheets, and retail outreach.

• Startup Growth – Go-to-market plans, brand positioning, pricing, and KPI-based business modeling.

With an MBA in finance and marketing and hands-on experience from luxury to contemporary fashion, I’ve helped launch profitable startups and worked with buyers like Matchesfashion and Bergdorf Goodman. I combine strategic insight with operational execution to support your next stage of growth.

Let’s connect.

Je suis consultante en développement de marques de mode, avec une expérience entre Paris et New York. J’accompagne les marques dans leur croissance digitale, leur implantation retail/wholesale et leur structuration stratégique.

Domaines d’expertise :

• E-commerce – Audits Shopify, optimisation du taux de conversion, valorisation produit.

• Wholesale – Stratégie commerciale, line sheets, prospection retail.

• Croissance – Plan de lancement, positionnement, stratégie tarifaire, modélisation business.

Diplômée MBA en finance & marketing, j’ai aidé au lancement de startups rentables et collaboré avec des acheteurs prestigieux comme Matchesfashion et Bergdorf Goodman. Mon approche lie vision stratégique et exécution concrète.

Échangeons sur votre projet.

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Français
Capacité professionnelle limitée
Chinois
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

MCLIAO Fashion Styling App
Founder
MODE & COSMÉTIQUES
avril 2024 - Aujourd'hui (2 ans et 2 mois)
Paris, France
• Building a sustainable fashion-tech platform that provides styling guide for special occasions.
Fireplace Concept Store
Co-Founder & Marketing Consultant
E-COMMERCE
octobre 2022 - juin 2023 (8 mois)
Paris, France
• Developed full Shopify online store, managed inventory, and launched the first sales campaign, generating $20,000 in two months.
• Created brand catalog, client acquisition strategies, and supported product merchandising and pricing decisions.
• Built financial forecasts and operational budgets to support early stage retail growth.
Kilometre
Marketing Assistant
LUXE
juin 2021 - décembre 2021 (6 mois)
Paris, France
• Led wholesale sales campaigns with buyers such as Matchesfashion and Bergdorf Goodman.
• Managed end-to-end e-commerce operations: site updates, CRM, product uploads, logistics, and order fulfillment.
• Created digital marketing content and oversaw press outreach for brand awareness.